Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

by Bill Schley, Jr. Carl Nichols

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Product Details

ISBN-13: 9780982694176
Publisher: N.W. Widener, Inc.
Publication date: 05/28/2010
Pages: 246
Sales rank: 640,224
Product dimensions: 5.50(w) x 8.50(h) x 0.56(d)

About the Author

Bill Schley and Carl Nichols, Jr., are partners at david, inc, a brand consulting firm in Connecticut. During their careers they've worked with major global companies like Procter & Gamble, Coca-Cola, IBM, and many others. Schley was previously a creative executive at a major New York ad agency and won the industry's Effie Award. Nichols was previously the CEO of Einson Freeman and a managing director at D'Arcy.

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