Why Should I Give a ***** about Quality?: Understanding and Profiting From the Customer-Led Quality Revolution

Why Should I Give a ***** about Quality?: Understanding and Profiting From the Customer-Led Quality Revolution

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Overview

Why Should I Give a ***** about Quality?: Understanding and Profiting From the Customer-Led Quality Revolution by Dr. Ian Purdy, Sheila Purdy

In today's world of social media, instant communication and the desire to share opinions (good and bad), your customers are more powerful than ever and holding on to them is becoming more difficult. A revolution is underway.

If your organisation is ready to take advantage of the opportunities this revolution offers, then this guide is for you. Authors Ian and Sheila Purdy show that everything that you and your staff do can have a positive effect on your customers' experiences and perceptions of your organisation. They present straightforward ideas for building the voice of your customers into your processes and creating an environment in which quality is everyone's business.

Presenting a pragmatic approach, this guide will help your organisation refocus its quality system and so profit from this customer-led quality revolution.

Product Details

ISBN-13: 9781483431383
Publisher: Lulu Publishing Services
Publication date: 05/12/2015
Pages: 210
Product dimensions: 5.83(w) x 8.27(h) x 0.44(d)

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