Why They Buy: American Consumers Inside and Out

Why They Buy: American Consumers Inside and Out

by Robert B. Settle, Pamela L. Alreck


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Product Details

ISBN-13: 9780471621270
Publisher: Wiley
Publication date: 07/24/1989
Pages: 351
Product dimensions: 5.79(w) x 9.06(h) x 1.02(d)

Table of Contents

NEEDS: The Constant Quest for Satisfaction.

MOTIVES: Silent, Invisible Engines of Desire.

PERSONALITY: Concepts of I, Me, and Mine.

PERCEPTION: What you see is what you taste.

LEARNING: Painless Injections of Information.

ATTITUDES: The Pictures in the Mind's Eye.

SOCIAL ROLES: Playing Out the Drama of Life.

AFFILIATIONS: The Dynamics of Belonging.

FAMILY: A Consumer Collective Buying Unit.

SOCIAL CLASS: A Place on the Public Ladder.

CULTURE: The Dictatorship of Normality.

LIFE STAGES: Steps on the Stairway of Life.

PSYCHOGRAPHICS: It's All a Matter of Sytle.

DEMOGRAPHICS: It's Just the Way We Are.

CHOICE: Picking at the Material Landscape Conclusion.


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