Why Women Buy: How to Sell to the World's Largest Market

Why Women Buy: How to Sell to the World's Largest Market


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Why Women Buy: How to Sell to the World's Largest Market by Dawn Jones

Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone.

Mastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business.

  1. Through scientific research, learn how women differ from men in the buying process.
  2. Overcome the fear of sales.
  3. Learn to operate with integrity.
  4. Learn to ask great questions.
  5. Integrate 4 communication styles.
  6. Learn to sell to 7 personality types.
  7. Master the four stages of competency.

Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.

Product Details

ISBN-13: 9781613398777
Publisher: Made For Success Publishing
Publication date: 04/01/2017
Pages: 158
Sales rank: 1,221,056
Product dimensions: 5.40(w) x 8.30(h) x 0.60(d)

About the Author

Dawn Jones is an international speaker, certified coach, corporate trainer, and best-selling author of the Top 7 Personality Challenges. For over 5-years she’s been in the top 1% of salespeople for her clients in the corporate training industry and holds the record for highest sales day in the 25-year history of one of her top clients. Her perseverance, passion, and spontaneous humor stem from over 20 years as an entrepreneur, professional business owner, volunteer, and wife.

Dawn’s fast-paced delivery, sprinkled with impacting stories and anecdotes, makes her one of the most stimulating and sought-after speaker/authors in her specialty areas. More than a theorist, Dawn has put her insights and methods to the test over and over in real-life situations, both professionally and personally. Her techniques are easy to implement. They work. And when combined, they create a concrete road map that helps people to triumph over obstacles in their life and achieve their goals.

In her free time, Dawn travels with her husband to Africa where they volunteer with non-profit groups to help build a hope and a future for the next generation.

Sherry Prindle has delivered more than 4,000 seminars and 200 keynotes over 16 years across 50 states and 6 countries in 3 languages; her topic list stands at over 75 subjects. At least 1200 professionals credit Sherry for helping them launch successful businesses and careers.

A Certified Master Coach Trainer, she certifies Life and Executive Coaches as founder of the Professional Coach Academy. She is an author and hosts the Make Money Making a Difference radio show on the Amazing Women of Power radio network.

She has an M.A. in Business and Linguistics from the University of Texas at Arlington and a B.A. in Communications and International Relations from William Jewell College in Liberty, Missouri.

She lived in Fukuoka, Japan for four years and Moscow, Russia for three years successfully working as a multilingual television and radio personality. She enjoys traveling the globe, camping, singing karaoke, and participating in team trivia competitions.

Table of Contents

Preface 9

Introduction 11

Chapter 1 Recognize How Women Differ from Men 15

Chapter 2 Overcome the Fear of Sales 29

Chapter 3 Operate with Integrity 39

Chapter 4 Ask Great Questions 53

Chapter 5 Integrate All Four Communication Styles 77

Chapter 6 Sell to the Different Personality Types 89

Chapter 7 The Four Stages of Competency 115


Confidence in Selling to Women 133

Closing Thoughts 143

About the Author 147

Notes 149

More Best Selling Sales & Success Books 153

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