Why You Eat What You Eat: The Science Behind Our Relationship with Food

Why You Eat What You Eat: The Science Behind Our Relationship with Food

by Rachel Herz PhD


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An eye-opening exploration of the psychology of eating in today’s unprecedented North American pantry of abundance, access, and excess.

In Why You Eat What You Eat, acclaimed neuroscientist Rachel Herz examines the sensory, psychological, neuroscientific, and physiological factors that influence our eating habits. Herz, who’s been praised for her “ability to cite and explain academic studies in a conversational manner” (Washington Post), uncovers the fascinating and surprising facts that influence food consumption—such as why bringing reusable bags to the grocery store encourages us to buy more treats, how our beliefs can affect how many calories we burn, why TV influences how much we eat, and how what we see and hear changes how food tastes—and reveals useful techniques for improving our experience of food, such as how aromas can help curb cravings and tips on how to resist repeated trips to the buffet table.

Why You Eat What You Eat presents our relationship to food as a complicated recipe, whose ingredients—taste, personality, and emotions—combine to make eating a potent and pleasurable experience. Herz weaves curious findings and compelling facts into a narrative that tackles important questions, revealing how psychology, neurology, and physiology shape our relationship with food, and how food alters the relationship we have with ourselves and each other.

Product Details

ISBN-13: 9780393243314
Publisher: Norton, W. W. & Company, Inc.
Publication date: 12/26/2017
Pages: 368
Product dimensions: 5.90(w) x 8.30(h) x 1.50(d)

About the Author

Rachel Herz is a neuroscientist specializing in perception and emotion. She teaches at Brown University and Boston College, and is a professional consultant. The author of The Scent of Desire and That’s Disgusting, she lives in Rhode Island.

Table of Contents

Introduction 1

1 The Fab Four 5

2 Tasty 36

3 Follow Your Nose 61

4 Food Fight 92

5 Eye Candy 125

6 The Sound And The Feeling 160

7 Mind Over Munchies 185

8 Are You Full Yet? 207

9 Comfort Food 234

10 Buying Indulgences 257

11 Food Is Love 283

Acknowledgments 295

Notes 297

Index 331

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