Willful Blindness: Why We Ignore the Obvious at Our Peril

Willful Blindness: Why We Ignore the Obvious at Our Peril

by Margaret Heffernan
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Willful Blindness: Why We Ignore the Obvious at Our Peril by Margaret Heffernan

Margaret Heffernan argues that the biggest threats and dangers we
face are the ones we don't see--not because they're secret or invisible,
but because we're willfully blind. A distinguished businesswoman and
writer, she examines the phenomenon and traces its imprint in our
private and working lives, and within governments and organizations, and
asks: What makes us prefer ignorance? What are we so afraid of? Why do
some people see more than others? And how can we change?
everything from our choice of mates to the SEC, Bernard Madoff's
investors, the embers of BP's refinery, the military in Afghanistan, and
the dog-eat-dog world of subprime mortgage lenders, this provocative
book demonstrates how failing to see--or admit to ourselves or our
colleagues--the issues and problems in plain sight can ruin private
lives and bring down corporations. Heffernan explains how willful
blindness develops before exploring ways that institutions and
individuals can combat it. In the tradition of Malcolm Gladwell and
Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes.

Product Details

ISBN-13: 9780802777959
Publisher: Bloomsbury USA
Publication date: 03/01/2011
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 304
Sales rank: 1,049,138
File size: 2 MB

About the Author

Margaret Heffernan has been the CEO of several businesses. Born
in Texas and educated at Cambridge University, she worked for BBC Radio
for five years where she wrote, directed, produced, and commissioned
dozens of documentaries and dramas. Heffernan is author of The Naked Truth: A Working Woman's Manifesto on Business and What Really Matters and How She Does It: How Women Entrepreneurs Are Changing the Rules of Business Success, and is a regular contributor to Real Business and Fast Company magazine.
Margaret Heffernan, former CEO of several interactive media companies, blogs for BNET and the Huffington Post. She is the author of The Naked Truth and How She Does It, and lives in New Hampshire and England. Visit her Web site at www.mheffernan.com.

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Willful Blindness : Why We Ignore the Obvious at Our Peril 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Susan Radtke More than 1 year ago
This book will change your perceptions and maybe our collective behavoir.