×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World
     

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World

by Neal Schaffer
 
LinkedIn, with its near 100 million members, is arguably the most popular and unique professional social networking site worldwide. With the ability to create profiles, post resumes, develop relationships, find jobs, and join communities of like-minded professionals, LinkedIn is now a must for any working professional or business.

In "Windmill

Overview

LinkedIn, with its near 100 million members, is arguably the most popular and unique professional social networking site worldwide. With the ability to create profiles, post resumes, develop relationships, find jobs, and join communities of like-minded professionals, LinkedIn is now a must for any working professional or business.

In "Windmill Networking-Understanding, Leveraging and Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand," social media strategist and popular blogger Neal Schaffer provides and easy-to-use guide for maximizing the effectiveness of LinkedIn as well as to better understanding the benefits of social networking online for both professional and business uses.

As Schaffer attests, while a plethora of written materials exist on career management, information available on how to best utilize LinkedIn is startling insufficient. "The benefits of LinkedIn for professionals and businesses are just tremendous," Schaffer said. "I wanted to provide not only a comprehensive and up-to-date book on LinkedIn's many features, but I also wanted to get people to understand it within the context of the Social Web. I created the concept of Windmill Networking and teach it in this book in order to achieve this objective."

Maximizing LinkedIn is applicable to both professionals for their career management, as well as to sales and business development executives and small business owners looking to optimize their social media marketing. Schaffer said: "Understanding the mechanics of LinkedIn without understanding social media and social networking only enables you to gain a fraction of the potential value that LinkedIn has to offer."

Some of the tips and topics discussed in Maximizing LinkedIn include:

* Fundamental social networking concepts and how to apply them to LinkedIn
* How to create and confirm your objective for using LinkedIn as well as how to develop and implement your personal "LinkedIn Brand"
* Windmill Networking and how it can enrich your social media presence for long-term success
* Engaging with others on LinkedIn through Windmill Networking and expanding your network globally
* Leveraging & maximizing your LinkedIn presence through thoroughly utilizing Applications, Groups & Answers
* Finding the best company and most fulfilling job on LinkedIn

The idea of Windmill Networking stemmed from Schaffer's successful blog on social media strategy "Windmill Networking" and shows how to best use all aspects of LinkedIn. From the basics to advanced techniques, Maximizing LinkedIn is the first place to look…for the last word on online networking and what LinkedIn can do for you.

Editorial Reviews

Jonathan Wainwright
Through practical, step-by-step examples, Neal shows us how to:

- set accounts up
- understand the LinkedIn search facility
- understand what is needed to create effective profiles
- differentiate yourself by creating your own LinkedIn Brand
- invite others to link with you, avoiding the deadly ‘Do Not Know’ (IDK) response
- use Groups, Questions and Answers to network
- use Applications
- avoid LinkedIn’s hidden traps such as restriction
Kirkus Discoveries
A primer on the social network LinkedIn and an introduction to Windmill Networking...The book is a catalog of the basic and advanced functionalities of the LinkedIn network and an explication of--and recruitment tool for--the Windmill Networking technique. Schaffer's exhaustive guidebook covers everything from self-branding and establishing connections to joining groups and updating one's status.
Mike Boehmer
Got a question about LinkedIn? Wonder how you could better tap its power to achieve professional and/or organizational goals? Confused about its many features? Looking for ideas for incorporating it into your social media strategy? Then, I’d highly recommend that you read The WindMill Networking Approach to Understanding, Leveraging & Maximizing LinkedIn by Neal Schaffer.
Phil O'Brien
[Neal's] a real enthusiast for life and LinkedIn – and the book has consistent themes that I agree with such as “Pay it Forward”, “Trusted Networks of Advisors” and “Dig Your Well before You’re Thirsty”. Some books I end up skimming through – but this one I lingered on and enjoyed Neal’s personal presentation of each topic. It was fun learning about LinkedIn with him as the tutor. I certainly picked up ideas around Groups and
Tim Tyrell-Smith
Whether you are new to LinkedIn or have become a seasoned pro, the book is a great source of ideas on what LinkedIn can do for your career and your social life...So what can you find inside? Here are some of the chapters that will interest anyone looking for their next great role:

* How to write a great profile
* How to create your own LinkedIn group
* How to research companies
* What is a LION and should I be one?
* How do I actively grow my LinkedIn network?

A

Product Details

BN ID:
2940012069412
Publisher:
CreateSpace
Publication date:
09/29/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
1,213,397
File size:
5 MB

Meet the Author

Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author of "Windmill Networking: Maximizing LinkedIn," frequent speaker at social media events, and an avid blogger, Neal is President of Windmills Marketing, a social media strategic consultancy in Orange County, California. He has led social media strategy creation and educational programs for a range of companies ranging from Fortune 500 to Web 2.0 startups. Neal's Windmill Networking Blog is quickly becoming a powerful online resource for social media strategy and advice and is currently ranked in the Top 100 Small Business Blogs by Technorati and 150 Most Influential Marketing Blogs by AdAge.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews