Winners are Driven: A Champion's Guide to Success in Business & Life

Winners are Driven: A Champion's Guide to Success in Business & Life


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"The basic principles in becoming a world champion automobile racer, successful businessman, and human being are exactly the same principles that must be utilized by anyone in order to attain success. The many examples of good sportsmanship, the emphasis on family, the importance of customers, and good customer relationships are so very important in life today. Unser is a man who has lived his life to the fullest; accomplished so very, very much, and yet been true to his friends, his family, and his competitors; and is the epitome of success."
–Barron Hilton
Chairman, Hilton Hotels

"As a member of a family involved in American automobile racing for over eighty years, I find Bobby Unser’s Winners Are Driven unique in comparing what it takes to be successful in the racing world and how it applies to one’s business and personal life. . . . With Bobby’s insight and gut instincts, he effortlessly crosses over from racing to life in general."
–William D. Loadvine
Executive Director of Advancement, University of Southern California

"Bobby’s drive and passion have fueled his incredible success both on and off the track, and his story translates into invaluable life lessons for us all."
–Jeff Bliss
President, The Javelin Group and former President/CEO, Sara Lee Olympic Partnership

"A wild ride with a racing legend. Bobby is still going 200 mph as he shares his life strategy for sucess. Nothing fancy, just good ol’ Unser common sense."
–Doug Sellars
Vice President, Executive Producer, Remote Production, Speed Channel
Coordinating Producer, Fox Sports Net

Product Details

ISBN-13: 9780471647454
Publisher: Wiley
Publication date: 04/16/2004
Pages: 224
Product dimensions: 5.56(w) x 8.68(h) x 0.65(d)

About the Author

BOBBY UNSER, along with his younger brother, Al, belongs to one of the most famous racecar families in America. He won the Indianapolis 500 three times–in 1968, 1975, and 1981. Unser’s list of achievements in the sport is quite impressive: he had thirty-five career Indy wins; was the first driver to record a 200 mph qualifying average speed in Indy car competition, career winnings of nearly $3 million (in an era where prizes were much smaller than today), and was inducted in the International Motorsports Hall of Fame, the Indianapolis Motor Speedway Hall of Fame, the Novi Motorsports Hall of Fame, the Sprint Car Hall of Fame, and the Pikes Peak Hall of Fame. In addition, Unser has served as ABC’s chief analyst for the network’s Indy 500 telecasts and has served as a spokesman for numerous corporations including Audi, IBM, GM, Goodyear Tire, and Mobil Oil. He speaks at about forty corporate events annually. Behind the scenes on the racing circuit, he is still involved as an advisor to many in the racing business.

PAUL PEASE runs a corporate consulting and training business whose clients include Rockwell Automation, Blue Shield, and Hyatt Hotels. He is the author of two leadership books and has also written for various industry trade magazines.

Table of Contents

Chapter 1Fire in the Belly1
Chapter 2Visualizing the Checkered Flag19
Chapter 3Qualify for the Race: Goals and Strategies39
Chapter 4Start Your Engines!53
Chapter 5Taking the Checkered Flag67
Chapter 6Races Are Won in the Pits81
Chapter 7Trust and Integrity101
Chapter 8Accountability and Responsibility121
Chapter 9Cherish Failure139
Chapter 10Take Pride in Results151
Chapter 11Education: The Ultimate Performance Enhancer165
Chapter 12The Family Wildcard181
AppendixBobby Unser199

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