Only a tiny minority of your fans actually see the content you put on Facebook. Some research puts this as low as 2%.
Using a complex algorithm, taking into account some 100,000 factors, Facebook suppresses your content so only very few of your intended audience sees it unless you pay to "boost" your posts.
This guide is intended to reveal the main workings of the algorithm and show you how you can use that knowledge to improve your reach and engagement organically. Without paying for ads.
With multiple examples, we cover the best types of content to use on Facebook, how to present it for maximum reach, how to avoid being unwittingly penalised by the algorithm, and share the tips and tricks you need to know to use this channel successfully.
An accompanying online course is available at www.digiterati-academy.com
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About the Author
As one of the UK's leading Facebook marketing experts she is also author of the Smart Insights book Smarter Guide to Facebook Marketing edited by Dr Dave Chaffey, now in its fourth edition and the Smarter Guide to Facebook Advertising.
In addition to her consultancy and training work with The Digiterati, Marie runs an award-winning ecommerce company with one of the most engaged Facebook Pages in the UK.
Marie holds a Masters in Digital Marketing (even her award winning research topic was Facebook Marketing), is a Fellow of the Chartered Institute of Marketing where she has also worked as an examiner on their digital marketing qualifications.
You can see more at www.thedigiterati.com and www.digiterati-academy.com