Winning at Facebook Marketing with Zero Budget: Optimise your Page and posts for maximum organic reach without paying for ads: A guide to cracking Facebook's 'Edgerank' Algorithm for your Page and your content

Winning at Facebook Marketing with Zero Budget: Optimise your Page and posts for maximum organic reach without paying for ads: A guide to cracking Facebook's 'Edgerank' Algorithm for your Page and your content

by Marie Page

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Overview

Winning at Facebook Marketing with Zero Budget: Optimise your Page and posts for maximum organic reach without paying for ads: A guide to cracking Facebook's 'Edgerank' Algorithm for your Page and your content by Marie Page

Only a tiny minority of your fans actually see the content you put on Facebook. Some research puts this as low as 2%.

Using a complex algorithm, taking into account some 100,000 factors, Facebook suppresses your content so only very few of your intended audience sees it unless you pay to "boost" your posts.

This guide is intended to reveal the main workings of the algorithm and show you how you can use that knowledge to improve your reach and engagement organically. Without paying for ads.

With multiple examples, we cover the best types of content to use on Facebook, how to present it for maximum reach, how to avoid being unwittingly penalised by the algorithm, and share the tips and tricks you need to know to use this channel successfully.

An accompanying online course is available at www.digiterati-academy.com

Product Details

ISBN-13: 9781537282831
Publisher: CreateSpace Publishing
Publication date: 09/28/2016
Pages: 100
Product dimensions: 5.24(w) x 7.99(h) x 0.21(d)

About the Author

Marie Page is a social media communications specialist and co-founder of The Digiterati, a collective of leading digital marketing experts managing consultancy projects and The Digiterati Academy, an online digital marketing training hub.
www.digiterati-academy.com

As one of the UK's leading Facebook marketing experts she is also author of the Smart Insights book Smarter Guide to Facebook Marketing edited by Dr Dave Chaffey, now in its fourth edition and the Smarter Guide to Facebook Advertising.

In addition to her consultancy and training work with The Digiterati, Marie runs an award-winning ecommerce company with one of the most engaged Facebook Pages in the UK.

Marie holds a Masters in Digital Marketing (even her award winning research topic was Facebook Marketing), is a Fellow of the Chartered Institute of Marketing where she has also worked as an examiner on their digital marketing qualifications.

You can see more at www.thedigiterati.com and www.digiterati-academy.com

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