Winning at Intrapreneurship: 12 Labors to Overcome Corporate Culture and Achieve Startup Success

Winning at Intrapreneurship: 12 Labors to Overcome Corporate Culture and Achieve Startup Success

by Guillaume Hervé

Paperback(New Edition)

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Overview

Learn breakthrough concepts and access practical tools and methodologies that will ensure you turn your innovations into thriving new businesses or lines of business and that are instrumental in deploying any organic growth strategy and in creating a culture of innovation and corporate entrepreneurship.

You've heard how established companies such as IBM, Virgin, Boeing, Google, Apple, 3M, McKinsey, and Dupont monetize innovations by successfully launching and scaling up new businesses. What separates these corporate entrepreneurs from the many that fail at intrapreneurship despite favorable market conditions? How can you ensure the profitable launch of your new business? The answers lie in understanding what happens inside the startup as it struggles to coexist with its parent company and fend off corporate interference long enough to succeed in the marketplace.

Whether you have adopted the lean startup methodology, a staged-gate innovation process, agile software development methods, or other means of encouraging innovation and accelerating customer adoption, to succeed at intrapreneurship you must tackle the 12 labors identified in this book.

In Winning at Intrapreneurship you will accompany the intrapreneur as he or she works within the corporation to prepare for the launch of a new business venture and actively engage in change management activities to gain the support necessary to grow the new business. You will be introduced to innovative intrapreneurial concepts that will ensure you successfully bring innovations to the market. Some of the concepts covered include defining and aligning expectations, leveraging corporate force multipliers, developing a market awareness warning system, avoiding corporate descent into failure, and facing your own corporation's lines of defence. Filled with real examples from the business world, the book provides a solid framework and practical solutions the reader can implement immediately.

Product Details

ISBN-13: 9780993869303
Publisher: G3point0 Consulting
Publication date: 04/17/2015
Edition description: New Edition
Pages: 294
Product dimensions: 6.00(w) x 9.00(h) x 0.62(d)

About the Author

Guillaume Hervé is an international senior business executive and corporate intrapreneur with over 25 years of leadership and management experience. A strategic thinker with an extensive innovation and operational background, Guillaume has launched several new business ventures in the form of corporate startups, subsidiaries, joint ventures, and strategic partnerships, and has worked extensively in North and South America, Europe, Asia, and the Middle East. His broad experience spans several sectors, including aviation, defense and security, software, healthcare, and government. He has worked with leading aircraft manufacturers, some of the world's most recognized airlines, top modelling, simulation, security, and defense companies, and healthcare and government organizations.

As a former Canadian Air Force officer who served in Canada and the United States, Guillaume was awarded the Canadian Forces' Decoration. He is a graduate in mechanical engineering from the Royal Military College of Canada (RMC) and holds a Master of Science degree in business administration from the State University of New York (SUNY) and a postgraduate degree in equipment acquisition and program management from the Canadian Forces School of Aerospace Studies. He is Chairman of the Board of a medical device accelerator, the president of G3point0 Consulting, a company he founded to help business leaders succeed with growth strategies and intrapreneurship. He volunteers his time to mentor technology startup entrepreneurs and is a frequent blogger on leadership, entrepreneurship and intrapreneurial issues.

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