PUT WALT TO WORK FOR YOU!
How do you go from dreaming of a theme park to building one? Walt Disney laid the blueprint. Learn how he did it, and how his wisdom can guide you toward achieving the things that you dream of.
The experts told Walt it'd never work. A giant theme park, where parents and children could play together? Crazy! So Walt put all of his money into this crazy dream of his. He put his reputation on the line. Anyone else would have quit, discouraged and disillusioned, but Walt built Disneyland. How did he go from dreaming to doing? And how can you do the same, no matter what your goal?
In The Wisdom of Walt, Professor Jeffrey Barnes distills Walt Disney's vision, his knowledge, and his methods into a series of actionable lessons. Through historical vignettes about Disneyland, as well as plentiful examples and exercises, Barnes creates a framework through which you can apply Walt's wisdom to improve your career, your company, and your life. Learn to:
•Listen to your "Walter ego" and start trusting yourself
•Go "beyond the berm" with the secrets of Disneyland's success
•Make a "Main Street impression" on everyone you meet
•Create "E-ticket experiences" that keep them coming back for more
WITH THE WISDOM OF WALT, YOUR SUCCESS IS JUST A DREAM AWAY!
About the Author
is an author, professional keynote speaker, higher education administrator, university professor, and leadership/success coach. He has over thirty-five years of professional speaking experience and nearly twenty years experience leading teams in higher education and teaching over twenty different college courses in both the traditional classroom and on-line-including The History of Disneyland at California Baptist University in Riverside, California.
He attributes his passion for Disneyland to his love of history, story, and success. He believes the Park teaches us some of life's greatest lessons-as long as you know its history, know what to look for, and you are willing to connect it all to your own story.
Jeff lives in Riverside with his lovely wife, Niki, and their two boys, Logan and Wesley. Their daughter, Bethany, lives in Las Vegas where she works as an investigative journalist at the Las Vegas Review Journal. When he is not teaching or writing, Jeff enjoys spending as much time as possible in "The Happiest Place on Earth."
Table of Contents
A Note to the Reader
Foreword by Garner Holt and Bill Butler
Introduction: To All Who Read This Happy Book
Chapter 1: Sitting on a Park Bench
Chapter 2: Pursuing Your Passion
Chapter 3: Listening to Your "Walter" Ego
Chapter 4: Telling Stories
Chapter 5: Facing Fear and Failure
Chapter 6: Mastering the 4 Cs (Curiosity/Confidence/Courage/Constancy)
Chapter 7: Learning Your Lessons
Chapter 8: Building a Berm
Chapter 9: Making a Main Street Impression
Chapter 10: Using Forced Perspective
Chapter 11: Detailing Your Destiny
Chapter 12: Keeping Fantasy at the Heart of Everything
Chapter 13: Taking Care of Your Team
Chapter 14: Creating E-Ticket Experiences
Chapter 15: Starting Early
Chapter 16: waiting in Line
Chapter 17: Becoming an Edutainer
Chapter 18: Having a Next, Always...
Conclusion: Now It's Time to Say Goodbye
About the Author