Wise Guy: Lessons from a Life

Wise Guy: Lessons from a Life

by Guy Kawasaki


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Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them.

Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English.

Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him.

For instance, you'll follow Guy as he . . .

• Gets his first real job in the jewelry business—which turned out to be surprisingly useful training for the tech world.

• Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs.

• Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either."

• Reevaluates his self-importance after being mistaken for Jackie Chan by four young women.

• Takes up surfing at age 62—which teaches him that you can discover a new passion at any age, but younger is easier!

Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."

Product Details

ISBN-13: 9780525538615
Publisher: Penguin Publishing Group
Publication date: 02/26/2019
Pages: 272
Sales rank: 316,892
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at the University of California, Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers.

Table of Contents

Preface xiii

How This Book Is Organized xv

Mahalo xvii

01 Immigration 1

02 Education 9

03 Inspiration 25

04 Apple 51

05 Business 77

06 Values 105

07 Parenting 131

08 Sports 149

09 LOL 167

10 Skills 187

11 Ohana 209

Postpartum 231

Recommended Reading 235

Index 237

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Wise Guy: Lessons from a Life 4.3 out of 5 based on 0 ratings. 3 reviews.
Booksheartwine 10 months ago
Guy Kawasaki shares stories from his life and keys to his success in business and in life within his latest book. Stories from his time as a business evangelist at Apple with run-ins with Steve Jobs kept me on the edge of my seat. He also included his speech to a graduating class, which gave sweet advice on how to navigate life. Throughout his book several themes were clear. The importance of learning and wisdom. Spreading your wings and expanding your horizons as he did when he learned hockey in his 40's. The desire to win, while still playing fair. And finally, enjoying your family and friends. He also gave tips on selling and putting together a presentation, which are always his trademark and invaluable. There were many take-aways that I learned from this book from success in business and in family (and yes, you can have both). Overall it was a good inspirational read.
Cahansen64 More than 1 year ago
Prior to reading this book which is a bit of an autobiography of undoubtedly one of the most important product influencers (not named Kardashian). It tells the story of his upbringing and his life in technology, his wins, his losses, his good decisions and some of those decisions that didn't turn out quite the way he wanted and those that went wrong. It is inspirational and motivational and I thoroughly loved the book. Highly recommended.
Stan_S More than 1 year ago
Wisdom from one wise Guy - Don't miss this one! Guy Kawasaki worked with Steve Jobs at Apple and was an Apple Evangelist during his second stint in Cupertino. Therefore, if you are an Apple fan or historian, you will love this book and the stories and wisdom inside. That is a given. He has obviously done a lot more than 2 stints at Apple but that is probably his most well-known role. He has performed in many others and you will learn about some of them inside of Wise Guy. However, even if you are not an Apple fan, and your only apple device is an iPod 4th and 7th generation, like me, there is a good chance you will still love the stories and wisdom inside of Wise Guy. I know I did. I have read and learned from some of his other books, APE, The Art of the Start, The Art of Social Media to name a few. I not only am not an Apple fan, but we are also from opposite sides of the political thought spectrum. So you might ask why I would buy and read a book written by someone so obviously different than me? Aren't you just supposed to buy and read books written by people with which you agree? I think not. This wise Guy Kawasaki is a master storyteller and has much wisdom gained over his lifetime that I can learn from so I would be silly not to take advantage of his decision to share that with me. Although sometimes my wife and kids say I am silly, in this regard, I am not. I like to read books that entertain, educate and motivate and this one does all three. So don't be silly and get your copy today. One of his pearls of wisdom inside is, "people are more similar than they are different," and the fact I am writing this review recommending this book is proof of that maxim. There are many more pearls inside including, 1) Old people rule - you are going to become your parents. 2) To be a writer, you need to be a reader (also advice Stephen King gives aspiring writers) and the book that helped him most in writing his 15 books. 3) The toughest teachers are the best. 4) There absolutely are absolute rights and wrongs. 5) Adverbs are for wimps. 6) Email doesn't matter. I could go on, but I hope something here has piqued your interest enough to get your copy of Wise Guy today. You will be glad you did.