The Word of Mouse: New Age of Networked Media

The Word of Mouse: New Age of Networked Media

by Jim Banister
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Overview

The Word of Mouse: New Age of Networked Media by Jim Banister

An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry’s efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.

Product Details

ISBN-13: 9781572846326
Publisher: Agate
Publication date: 03/01/2009
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 216
File size: 457 KB

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Word of Mouse: The New Age of Networked Media 3 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago