Word of Mouth Marketing: How Smart Companies Get People Talking

Word of Mouth Marketing: How Smart Companies Get People Talking

by Andy Sernovitz

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Product Details

ISBN-13: 9781608323661
Publisher: Greenleaf Book Group, LLC
Publication date: 04/30/2012
Pages: 240
Product dimensions: 5.90(w) x 8.90(h) x 0.80(d)

About the Author


Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking. He leads SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing.

Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His fantastic blog is called "Damn, I Wish I'd Thought of That!" (http://damniwish.com).

Learn more about Andy:
•    Blog: Damn, I Wish I'd Thought of That! (http://damniwish.com)
•    Book: Word of Mouth Marketing (http://wordofmouthbook.com)
•    WordofMouth.org: Learn Word of Mouth Marketing! (http://wordofmouth.org)
•    SocialMedia.org: For Big Brands (http://socialmedia.org)

Table of Contents

Foreword Seth Godin vii

Preface ix

Introduction xi

A Note to the Reader xvii

Part 1 The Essential Concepts

Chapter 1 What Is Word of Mouth Marketing? 3

Chapter 2 Deep Stuff: Six Big Ideas 37

Chapter 3 The Word of Mouth Marketing Manifesto 59

Part 2 How to Do It

Chapter 4 The Five Ts in Action 63

Chapter 5 Talkers: Who Will Tell Their Friends About You? 71

Chapter 6 Topics: What Will They Talk About? 101

Chapter 7 Tools: How Can You Help the Message Travel? 127

Chapter 8 Taking Part: How Can You Join the Conversation? 163

Chapter 9 Tracking: What Are People Saying About You? 189

And in the End...

Sixteen Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques 201

Creating Your Action Plan 202

Choose To Be Good 204

Afterword: Yet Another Top Ten Guy Kawasaki 205

Thank You 207

About the Author 215

Interviews


Austin, TX

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Word of Mouth Marketing 4.6 out of 5 based on 0 ratings. 5 reviews.
markdeo on LibraryThing 7 months ago
A good quick read. The five T's and the Word of Mouth Marketing Manifesto is very interesting and simple. Very good insight.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Guest More than 1 year ago
People love to talk. Now, thanks to the Internet, they also like to post reviews about the products and services they have experienced. This combination of people talking and a new democratic medium has helped create a variation of marketing based on word-of-mouth. Of course, any good business owner recognizes that word-of-mouth, or customer referrals in the old lingo, is a time-tested form of marketing. But the new twist is that, thanks to increased ad costs, more intense competition and smaller budgets, marketers are stretching to develop new tactics. Enter author Andy Sernovitz and the word-of-mouth concept. The author contends that this is a novel idea, but is it really new? Probably not. Most of the ideas are self-evident and Sernovitz tends to repeat them. While we love a new thing, readers instead might see this as an updated look at a known phenomenon: the power of neighbors who talk to each other.
Guest More than 1 year ago
This was a great book with timely, practical information that can be immediately implemented. Even if companies implemented only one or two the author¿s suggestions, they would light years ahead of most.