Work 2.0: Rewriting The Contract

Work 2.0: Rewriting The Contract

by Bill Jensen


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Work 2.0: Rewriting The Contract by Bill Jensen

Throw out the old playbook; the rules of the workplace are changing-and the push is coming from below. In Work 2.0, best-selling author Bill Jensen delivers a powerful and practical guide for managers and other leaders to make sense of the new covenant that is evolving between individuals and the organizations for which they work.Based on hundreds of interviews with managers, entrepreneurs, and front-line employees, Work 2.0 captures the pulse and the power of the people who are changing the workplace by raising their expectations of what it will offer to them. Work 2.0 introduces us to Belgian "work simplifiers," the CEO of Chicago's Field Museum of Natural History, Cisco's rule-breaking head of eLearning, the founder of Google, and many other pioneers who are creating workplaces that operate from the employee's point of view. They are meeting the needs of a new workforce, who want to be exceptionally productive, intellectually stimulated, and highly valued. In short, these new workers are demanding a maximum return on their investment in the company. Work 2.0 is guaranteed to change forever the way you think about workers, the workplace, and the very nature of work. In Work 2.0 Jensen reveals how: Productivity gets personal Most likely, your company still thinks about productivity in terms of producing more at less cost. Your employees believe that it's about how efficiently and effectively your company helps them get stuff done. They want more control over their own destiny, and your company is a tool to help them succeed. Working capital will be spent differently The workforce knows that your company uses their capital-time, ideas, knowledge, passion, and energy-to make profits. Your key talent is only interested in spending this capital on high-impact projects, learning something new, or doing what they find interesting. This is true in boom times, and really true in bear times. The work force wants a better return on their investment If an hour invested in your firm could be invested in a competitor for greater return to the employee, your most valuable people will leave.

Product Details

ISBN-13: 9780738205694
Publisher: Basic Books
Publication date: 01/08/2002
Pages: 208
Product dimensions: 6.28(w) x 9.20(h) x 0.72(d)

About the Author

As CEO of The Jensen Group-a change and communication consulting firm-Bill Jensen has advised such Fortune 250 companies as Merck, Duracell, Eli Lilly, Pfizer, and American Express. His previous book is Simplicity: The New Competitive Advantage in a World of More, Better, Faster (Perseus Publishing, 2000). He holds degrees in Communication Design and Organizational Development from Rochester Institute of Technology, and lives in Morristown, New Jersey.

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