Working for McDonald's in Europe: Unequal Struggle?

Working for McDonald's in Europe: Unequal Struggle?

by Tony Royle
Pub. Date:
Taylor & Francis

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Working for McDonald's in Europe: Unequal Struggle?

The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include:

* an overview of the McDonald's Corporation's development and structure
* an analysis of its corporate culture and the issues of franchising
* an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining
* a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council

The author systematically analyzes the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.

Product Details

ISBN-13: 9780415207874
Publisher: Taylor & Francis
Publication date: 04/01/2001
Series: Routledge Studies in Employment Relations Series
Edition description: New Edition
Pages: 256
Product dimensions: 6.10(w) x 9.00(h) x 0.70(d)

Table of Contents

List of figures and tablesviii
1Liberalism, collectivism and the multinational corporation1
2Welcome to Big Mac16
3The corporate paradox: McDonald's and its franchise system35
4McDonald's at work56
5'There's no place like home': the impact of trade unions and collective bargaining frameworks85
6Co-determination? What the hell is that?!119
7For a few dollars more: comparing pay and conditions150
8Where's the beef? The European Works Council177
AppendixDoing the research215

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