A strong, open relationship with reporters is the key ingredient for achieving fair, complete coverage of schools. You'll find dozens of tips on establishing credibility, conducting a good interview, communicating during a crisis and using media tools such as news releases and public service announcements.
|Series:||American Association of School Administrators Publication Series|
|Edition description:||New Edition|
|Product dimensions:||5.96(w) x 8.94(h) x 0.09(d)|