About the Author.
Using the World Wide Web for MarketingWhat Are You Trying to Accomplish?
Customer Service First.
The Usable WebBe Kind to Your Users.
Interactivity Goes with the Flow.
Value-Added MarketingIt's Personal.
PersonalizationGetting to Know You.
Professional PersonalizationExtranets and Customer Relationship Management.
Partner Relationship Management.
Measure for Measure.
Managing Your Site and Your Sanity.
Looking toward the Future.