Would You Do That to Your Mother?: The

Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers

by Jeanne Bliss


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Product Details

ISBN-13: 9780735217812
Publisher: Penguin Publishing Group
Publication date: 05/08/2018
Pages: 272
Sales rank: 306,193
Product dimensions: 5.40(w) x 8.40(h) x 1.20(d)

About the Author

Jeanne Bliss is one of the foremost experts on customer-centric leadership and the role of the chief customer officer. For over 20 years, she led customer experience executive at Lands’ End, Coldwell Banker, Allstate, Mazda, and Microsoft. Since 2002 she has guided customer experience transformations for major global organizations through her firm, CustomerBliss, and has inspired audiences through her keynote speeches.  She is the co-founder of the Customer Experience Professional’s Association and has been called the “godmother of customer experience.” This is her fourth book.

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Excerpted from "Would You Do That to Your Mother?"
by .
Copyright © 2018 Jeanne Bliss.
Excerpted by permission of Penguin Publishing Group.
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Table of Contents

Chapter 1 Picture Your Mom. How would your company act if every customer were your mom? 1

Chapter 2 Be the Person I Raised You to Be. Enable employees to thrive 15

Chapter 3 Don't Make Me Feed You Soap! Make it easy to do business with you 68

Chapter 4 Put Others Before Yourself. Help your customers achieve their goals 124

Chapter 5 Take the High Road. Establish a balanced relationship with customers 178

Chapter 6 Stop the Shenanigans? Your #MakeMomProud assessment 230

Chapter 7 Join the Movement to #MakeMomProud! 254

Gratitude 257

Index 259

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