Write Like the Pros: Using the Secrets of Ad Writers and Journalists in Business

Write Like the Pros: Using the Secrets of Ad Writers and Journalists in Business

by Mark S. Bacon

Hardcover

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Product Details

ISBN-13: 9780471857211
Publisher: Wiley
Publication date: 01/18/1988
Pages: 316
Product dimensions: 6.30(w) x 9.25(h) x 1.18(d)

Table of Contents

What is Professional Writing?

Journalistic Organization.

How to Get Started and Keep Going.

Racing to Deadline.

Editing: Avoiding the Trite.

Editing: Deleting and Revising.

Advertising Persuasion.

Advertising Copywriting.

Direct Responses with Direct Mail.

Direct-Mail Letters.

Applying the Techniques.

Special Assignments.

Style, Style, and Style.

Like the Pros.

Appendix.

Index.

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