Table of Contents
Preface for Instructors v
Introduction for Students xxiii
Part 1 The Multimodal Process 1
1 What Are Multimodal Projects? 3
What Is Multimodal Composing? 4
Why Should Multimodal Composing Matter to You? 5
Writing/Designing as a Process 8
The Typical Writing Process 8
The Multimodal Composing Process 8
Touchipoints 10
Touchpoint: Understanding Multimodal Processes 11
How Does Multimodality Work? 12
Linguistic Mode 13
Visual Mode 14
Aural Mode 16
Spatial Mode 18
Gestural Mode 19
Touchpoint: Examining a Simple Multimodal Text 21
Understanding Modes, Media, and Affordances 22
Case Study Mapping Federal Spending 24
Multimodal Affordances 27
Touchpoint: Mode, Media, and Affordance in Everyday Texts WRITE/DESIGN! ASSIGNMENT: Mapping Your Multimodal Process 29
Write/Design! Option: Multimodal Literacy Narratives 33
2 How Does Rhetoric Work in Multimodal Projects? 34
Rhetoric and Multimodality 35
Analyzing a Rhetorical Situation 36
Audience 37
Touchpoint: Analyzing Audience 38
Purpose 39
Touchpoint: Analyzing Purpose 40
Context 41
Touchpoint: Analyzing Context 43
Analyzing Design Choices 44
Emphasis 44
Contrast 45
Color 46
Organization 47
Alignment 48
Proximity 48
Touchpoint: Analyzing A Website's Rhetorical Design Choices Writing and Designing Rhetorically 51
Case Study Analyzing The Wsu Website 51
Write/Design! Assignment: Designing A Rhetorical Analysis 57
Write/Design! Option: Writing a Rhetorical Analysis 58
3 Why Is Genre Important in Multimodal Projects? 60
Genre and Multimodality 60
Author 62
Genre 63
Understanding Genre Conventions 64
Multimodal Genres: Defining the What and the How 67
Static and Dynamic Genres 67
Non/Linearity, Representation, and Association in Genres 69
Touchpoint: Finding Your Genre 71
Genre Analysis: Analyzing the What and the How 73
Analyzing Genre Conventions 74
Questions for Genre Analysis 76
Touchpoint: Analyzing Musical Genres 76
Case Study Analyzing Multimodal Genres In Game Studies 77
What if the Genre Is Unclear? 83
Write/Design! Assignment: Analyzing Genre Conventions For Your Project 83
Write/Design! Option: Infographics As Visual-Argument Genres 84
4 How Do You Start a Multimodal Project? 86
What Are You Supposed to Produce? 86
Brainstorming Your Project Ideas 87
Touchpoint: Multimodal Brainstorming 88
Pitching Your Project 89
Designing Your Pitch 90
Touchpoint: Putting A Project Pitch Into Action 91
Drafting To Stakeholder Expectations 92
Touchpoint: Choosing A Draft Genre 94
Using the Feedback Loop 94
Touchpoint: Tracking Your Feedback 95
Case Study Designing for Your Primary Audience 96
Case Study Pitching an APP for the National Gallery 96
Write/Design! Assignment: proposing to get it all done 107
Write/Design! Option: Project Timeline 108
5 How Do You Design and Revise with Multiple Audiences? 111
Designing with Your Collaborators 111
Strategies for Successful Collaboration 112
Collaborative Workflow Options 114
Touchpoint: Planning With a Team 117
Working Alone 118
Touchpoint: Working Alone Isn't Really Working Alone 118
Finalizing Drafts for Your Primary Audience 119
A Checklist for Final Drafts 120
Delivering Drafts for Peer Review 121
Touchpoint: Preparing Audiences for Feedback with a Delivery Plan 123
Peer Reviewing Multimodal Projects 124
Read the Text 124
Evaluate the Text 125
Provide Constructive Feedback 126
Touchpoint: Giving Feedback on a Rough Draft 127
Case Study Revising an Advertisement Design with Stakeholder Feedback 128
Revising Your Multimodal Project 134
Creating a Revision Plan 134
Finalizing Your Project 135
Touchpoint: Revising Your Project 136
Creating Documentation for Your Stakeholders 136
Collaborative Wiki 137
In-Line Comments 138
Touchpoint: Creating a Style Guide 138
Reporting and Reflecting on Your Project 140
Write/Design! Assignment: Reporting on Your Project 143
Write/Design! Option: Reflecting on Your Project 144
Part 2 The Write/Design Toolkit
6 Working with Multimodal Assets and Sources 147
Collecting Assets 148
Touchpoint: Building an Asset List 150
Working with Multimodal Sources 150
Find Credible Sources 150
Evaluate Sources 151
Touchpoint: Annotating Credible Sources in an Asset List 153
Copyright Issues and Ethics 154
Copyright 154
Fair Use 155
Permissions 157
Creative Commons 158
Touchpoint: Tracking Copyright and CC-Licensed Work 160
Citing Assets and Sources 160
Provide Enough Information for Readers 162
Use a Credible Citation Style for Your Genre 164
Touchpoint: Finding and Citing Sources 166
Organizing and Sharing Assets 166
Categorize Your Files Appropriately 167
Use Good Naming Conventions 169
Use Version Control 170
Touchpoint: Getting Your Assets in Order 171
7 Working with Technologies 172
Choosing How to Work with Technologies 172
Touchpoint: Learning How to Learn 173
Deciding Between Analog and Digital 174
What Does Your Audience Need? 174
Touchpoint: Choosing an Analog or Digital Project 176
Assessing Technological Affordances 177
Touchpoint: Conducting a Technology Review 180
Drafting Your Project: Static, Dynamic, and Timeline-Based Texts 181
Prototyping for Static Texts 182
Outlines 183
Sketches 184
Models 185
Touchpoint: Sketching a Draft 187
Designing Drafts of Dynamic Texts 187
Wireframes 187
Mock-Ups 189
Touchpoint: Drafting Your Wireframe and Mock-Up 191
Composing Timeline-Based Drafts 191
Storyboards 191
Scripts 194
Rough Cuts 195
Touchpoint: Drafting Your Storyboard 197
Getting Feedback on Your Rough Drafts 197
Preserving Your Assets with Metadata 198
Preparing for the Multimodal Afterlife 201
Where Are Your Project Files Located? 202
How Long Are You Responsible for the Project? 203
Touchpoint: Creating a Sustainability Plan 204
Index 205
