Writing and Developing Your College Textbook: A Comprehensive Guide

Writing and Developing Your College Textbook: A Comprehensive Guide

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Product Details

ISBN-13: 9780997500424
Publisher: Textbook and Academic Authors Association
Publication date: 03/09/2018
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 544
File size: 19 MB
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About the Author

Mary Ellen Lepionka of Gloucester, MA is a retired publisher, author, editor, textbook developer, and college instructor with a Master's in anthropology from Boston University and Ph.D. work at the University of British Columbia. In 1990 she worked in higher education publishing as a developmental editor of college textbooks, principally for Houghton Mifflin and Pearson Education. Between 2002 and 2011 she established Atlantic Path Publishing as a retirement business and published two editions of Writing and Developing Your College Textbook and related titles. She presently is an independent scholar writing a history of Native Americans on Cape Ann.
Sean W. Wakely is Vice President of Product and Editorial at FlatWorld. He began his career as a sales representative for Allyn&Bacon and was a top-performing acquisitions editor and editorial manager at Pearson Education and Houghton Mifflin's college division. In several senior executive roles at Thomson Learning and Cengage Learning, including president of Wadsworth Publishing and manager of National Geographic Learning, Sean successfully guided editorial, product, marketing, production, and digital media teams to achieve industry-leading growth.
Stephen E. Gillen teaches Electronic Media Law at the University of Cincinnati College Conservatory of Music. He worked for nearly 20 years in publishing prior to entering private practice in the middle 1990's. He is presently a partner at Wood Herron&Evans (a 145-year-old Cincinnati law firm focused on intellectual property) where he concentrates his practice on publishing, media, and copyright matters. He is a long-time member of the TAA Council and a regular speaker at TAA conferences.

Table of Contents

Introduction
Chapter 1: The Evolving HIgher Education Textbook Publishing Industry
The Publishing Landscape
Industry Trends
Publisher Profiles
Chapter 2: How College Textbooks Are Published
Publishers' Lists
The Publishing Cycle
Getting Started
Chapter 3: How to Capture Publishers' Interest
Understanding Signing Goals
Building Publisher Relationships
Contacting Acquisitions Editors
Preparing and Submitting Your Proposal
Understanding How an Acquisition Editor Evaluates a Proposal
Chapter 4: Negotiate Your Contract
Steps to Getting an Offer
Establishing a Positive Relationship
Before Negotiating Your Agreement
Chapter 5: Why Your Textbook Needs Development
Development Planning
Negotiating for Development Help
A Development Editor's Role
Levels of Development
Establishing a Good Working Relationship
Doing Your Own Development
Chapter 6: Write to Reach Your True Audience
Reflect On Your Mission
Identify Your Real Reader
Avoid Undeclared Bias
Write to Reading Level and Clarity
Aim for Good Expository Writing
Chapter 7: Establish an Effective Authorial Voice
Your Voice
Your Attitute Toward Your Subject
Your Philosophical and Political Orientations
Your Tone
Your Reader
Chapter 8: Why You Need Learning Objectives
Reflect On Your Instructional Goals
Determine How Learning Objectives Differ From Goals and Guide Chapter Development
Apply Findings from Educational Psychology
Construct Chapters from Learning Objectives
Chapter 9: Why Heading Structure Matters
Consider Your Organization
Develop Parts and Chapters
Learn the Art of Chunking
Write Good Titles
Develop Your TOC
Determine Levels of Heading
Craft Headings
Determine Topical Development
Chapter 10: Your Pedagogy and Apparatus
Principles of Direct and Indirect Instruction
Students as Active Learners
New Pedagogical Models
Chapter Openers and Closers
Internal Pedagogical Devices
Chapter 11: Develop Successful Feature Strands
Functions of Feature Strands
Case Studies, Profiles, Debates
Primary Source Excerpts
Models or How-Tos
Reflections and Rating Forms
Critical Thinking Exercises
Thematic Boxes
Supplement Tie-Ins
Pedagogy Pitfalls
Your Pedagogy Plan
Chapter 12: Make Drafting and Revising Easier
Prepare Your Manuscript
Submit a Complete Manuscript
Commit to Consistency
Develop Drafting Checklists and Manage Resources
Monitor Topical Balance
Draft to Length and Schedule
Develop Your Own Drafting Calendar
Chapter 13: Attend to Permissions
Managing Source Citations
Understanding Copyright Law
Permissioning Internet Sources, Photos and Art
Managing the Cost of Permissions
Developing a Permissions Log and Tracking Requests
Chapter 14: Attend to Presentation
Alternative Text
The Importance of Presentation
Graphic Organizers
Figures and Tables
The Craft of Visualizing Information and Creating Original Figures
The Art of Writing Captions
Chapter 15: Putting It All Together
Working with a Copy Editor
Learning Disaster Control Guidelines
Determining Whether Your Book "Has Legs"
Authoring Textbooks in the Digital Age

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