Writing Blurbs That Sizzle--And Sell!

Writing Blurbs That Sizzle--And Sell!

by Karen S. Wiesner

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Make your book fly off the shelves!

Are you an author who dislikes or dreads trying to write back cover blurbs for your stories, or have you started one and want help making yours sizzle with intrigue and impact?

Would you like to utilize a series blurb but you're not sure where to start in covering all the books in your series in one succinct, powerful paragraph?

Would you like to have a short, punchy version of your blurb that can be used in your marketing and author/series branding?

Are you a publisher with a stable full of books that need blurb overhauls?

Every author knows what a back cover blurb is, given its high-profile placement on the back cover of every book. At its crux, a back cover blurb strives to be a concise, breathtaking summary of the entire story that includes the major internal and external conflicts and the goals and motivations of the main character(s).

Unfortunately, crafting an effectively good back cover blurb is no easy task, and many writers outright dislike writing them or dread the process because so much is at stake if the blurb fails to engage. A sizzling back cover blurb needs to convince readers they absolutely have to read the story inside the pages...or they'll set the book down without ever opening it. Additionally, a powerful series blurb can sell not just one book but all of them in that set! High-concept blurbs are necessary in every author's marketing to provide intriguing "sound bites" for books and series'.

WRITING BLURBS THAT SIZZLE--AND SELL! will teach writers and publishers:

  • The basics of blurb crafting: When to write them, how long they should be, and the three types of blurbs including back cover, series, and high-concept blurbs.
  • Tips and tricks for crafting blurbs including worksheets and checklists to make the process foolproof.
  • Techniques in sizing blurbs for a variety of applications as well covering the timely and viable topic of branding with blurbs.
  • Step-by-step, do-it-yourself exercises using published works to help you develop blurb writing, revising, and evaluating skills.

The genre-diverse, multi-award-winning author of almost 130 titles, provides an in-depth reference to all things blurbs that may help sell your books to publishers and readers alike. Karen Wiesner is the author of the bestselling FIRST DRAFT IN 30 DAYS, BRING YOUR FICTION TO LIFE: Crafting Three-Dimensional Stories with Depth and Complexity, and WRITING THE FICTION SERIES: The Guide for Novels and Novellas, all available now from Writer's Digest Books. Additionally, COHESIVE STORY BUILDING from Writers Exchange E-Publishing.

Karen has crafted back cover and high-concept blurbs for all of her own books and series as well as those for the stories in several award-winning anthologies. She's also evaluated, revised and crafted back cover, series, and high-concept blurbs for the entire backlist of nearly five hundred books in one publisher's catalog. She runs a blurb service for authors called Karen's Blurb Service http://www.angelfire.com/stars4/kswiesner/BlurbService.html, where you can find more details and gain access to a massive sampling of blurbs she's written and revised in nearly every category of fiction, nonfiction, and everything in-between. You can also find more information about signing up for her blurb workshops.

WRITING BLURBS THAT SIZZLE--AND SELL! is the definitive guide on how to craft back cover, series, and high-concept blurbs!

Product Details

BN ID: 2940156211593
Publisher: Writers Exchange E-Publishing
Publication date: 11/08/2018
Sold by: Draft2Digital
Format: NOOK Book
File size: 815 KB

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