Tailored specifically to writing marketing copy for the Web, this book addresses not just met-tagging but also the range of copy skills required to ensure the website reaches its full potential. It looks at all the difficulties, including interactivity, shorter attention spans and global audiences.
Table of ContentsSunday - Web Thinking, The Challenges Facing The Web Copywriter
Monday - Webcopy Style, Level Of Formality, Use Of Humour, Length, Font
Tuesday - Webcopy Content, Writing Tips Concerning Typical Web Content
Wednesday - Web Grammar And Web Vocabulary
Thursday - Webcopy Structure, Creating Interest
Friday - Using Your Web Copy To Sell
Saturday - Webcopy Creativity.