Writing Copy for the Web in a Week

Writing Copy for the Web in a Week

by Nigel Temple



Product Details

ISBN-13: 9780340858028
Publisher: Hodder General Publishing Division
Publication date: 03/28/2003
Series: In a Week Series
Pages: 96
Product dimensions: 5.06(w) x 7.80(h) x 0.38(d)

Table of Contents

Sunday - Web Thinking, The Challenges Facing The Web Copywriter
Monday - Webcopy Style, Level Of Formality, Use Of Humour, Length, Font
Tuesday - Webcopy Content, Writing Tips Concerning Typical Web Content
Wednesday - Web Grammar And Web Vocabulary
Thursday - Webcopy Structure, Creating Interest
Friday - Using Your Web Copy To Sell
Saturday - Webcopy Creativity.

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