ISBN-10:
0324115989
ISBN-13:
9780324115987
Pub. Date:
05/01/2001
Publisher:
Cengage Learning
Writing for Business Audiences / Edition 1

Writing for Business Audiences / Edition 1

by Mary Ellen Guffey

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Product Details

ISBN-13: 9780324115987
Publisher: Cengage Learning
Publication date: 05/01/2001
Edition description: New Edition
Pages: 371
Product dimensions: 8.36(w) x 10.83(h) x 0.77(d)

About the Author

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

Table of Contents

1. Facing Today's Communication Challenges, 2. Writing for Business Audiences, 3. Improving Writing Techniques, 4. Revising and Proofreading Business Messages, 5. Memorandums and E-Mail, 6. Routine Letters, 7. Negative Messages, 8. Letter and Memos That Persuade, 9. Goodwill and Special Messages, 10. Informal Reports, 11. Proposals and Formal Reports, 12. Oral Presentations, Meetings and Telephone Communication, 13. The Job Search, Resumes and Cover Letters, 14. Employment Interviewing and Follow-Up Messages, Appendices.

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