ISBN-10:
0131192361
ISBN-13:
2900131192361
Pub. Date:
09/04/2006
Publisher:
Pearson
Writing for the Web: A Practical Guide / Edition 1

Writing for the Web: A Practical Guide / Edition 1

by Cynthia L. Jeney

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Product Details

ISBN-13: 2900131192361
Publisher: Pearson
Publication date: 09/04/2006
Edition description: 1ST
Pages: 224
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

1. Introduction to Writing for the Web

2. Planning and Identity

3. Developing Content

4. Common Page Types

5. Style

6. Corporate Styles: Business, Database, and Marketing

7. Information Styles: Academic, Scientific, Help-File, Journalistic

8. Creative Styles: Personal, Humor, Satire, Literary

APPENDIX A: Case Studies for Writing and Discussion

APPENDIX B: Sentence Grammar and Mechanics: Words & Sentences

APPENDIX C: Specific Elements and Tools for Developing Sentence Style

APPENDIX D: Index of Basic HTML Tags

APPENDIX E: Glossary of Terms for Web Writers

INDEX

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