Tackling the essential business skill of good letter-writing, this guide aims to teach you how to build good relationships with your customers, structure your letters, make them clear and approachable, write better direct mail, and make difficult letters easier, all in the space of a week.
Table of ContentsSunday - Think About It And Think Relationship
Monday - Break Some Rules
Tuesday - Breaking Away From The Big Rules
Wednesday - Build It Well
Thursday - Handling Complaints
Friday - Direct Mail Doesn't Have To Be Junk Mail
Saturday - I Am Writing...