ISBN-10:
0810884100
ISBN-13:
9780810884106
Pub. Date:
02/16/2015
Publisher:
Rowman & Littlefield Publishers, Inc.
Writing Music for Commercials: Television, Radio, and New Media / Edition 3

Writing Music for Commercials: Television, Radio, and New Media / Edition 3

by Michael Zager, Deborah Klezmer
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Product Details

ISBN-13: 9780810884106
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 02/16/2015
Series: HISTORIC WORLD LEADERS
Edition description: Third Edition
Pages: 328
Product dimensions: 6.50(w) x 10.10(h) x 0.50(d)
Age Range: 18 Years

About the Author

Recipient of numerous advertising awards for his musical, including a Clio, International Film Festival Awards, Art Directors Club Awards, and a Mobius Advertising Award, Michael Zager is the Dorothy F. Schmidt Eminent Scholar in Performing Arts, professor of music and director of the Commercial Music Program at Florida Atlantic University. He is the author of Music Production for Producers, Composers, Arrangers, and Students (2nd edition, Scarecrow Press, 2012). He has composed, arranged and produced music for more than 400 commercials for clients, including Dr Pepper, MCI, Masterlock, Cablevision, Malt Liquor (music sung by Kool and the Gang, the Spinners, .38 Special, and the Chi-lites), Bounce (music sung by Whitney Houston), Budweiser, Crest, Kodak, Ivory Shampoo, Maxwell House Coffee, Clearasil, Lancôme, Volvo, and Burger King.

Table of Contents

Preface
Acknowledgments
Introduction
1: Advertising Agency and Process Structure
2: Composing for Television and Radio Commercials versus Composing for Films
3: Musical Skills (Approaching Composition for Commercials)
4: Analyzing Commercials (from a Musical Viewpoint)
5: Underscoring (Compositional Techniques)
6: Arranging and Orchestration Concepts (Including Sound Effects and Sound Design)
7: Jingle Writing
8: Composing Music for Radio Commercials
9: Corporate Videos and Infomercials (Long-Form Commercials)
10: Theatrical Trailer Music (Motion Picture Trailer Music)
11: Video Game Music
12: Internet Commercials, Website Music, and Web Series (Webisodes)
13: Sound Design and Foley Effects
14: The Business of Commercials
15: Conclusion
Index
About the Author

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