ISBN-10:
0136088554
ISBN-13:
2900136088553
Pub. Date:
07/15/2010
Publisher:
Pearson
Writing & Speaking at Work / Edition 5

Writing & Speaking at Work / Edition 5

by Edward P Bailey

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Overview

Writing & Speaking at Work / Edition 5

The goal of Writing and Speaking at Work is to help students roll up their sleeves and actually learn to write and speak. This easy to read, concise text focuses directly on those two crucial communication skills. It offers students and professionals practical advice they can apply today and every day in their future!

The new edition has been fully updated and provides the most up-to-date coverage of email communication and presentational techniques.

All NEW!!!

  • Chapter 11, Making the most of e-mail
  • Chapter 14, Developing a clear structure
  • Chapter 19, Preparing an annotated presentation

A must read for everyone in business!

  • Plain English Approach
    Teaches students to write and speak clearly and efficiently.
  • Style
    Urges a more spoken style of writing—the standard for most businesses today.
  • Organization
    Focuses on presenting the main point up front.
  • Layout
    Explains how to create documents that look inviting.
  • Speaking
    Shows students how to design a presentation so it's easier to give—and easier for the audience to understand.
  • Visual Aids
    Emphasizes computer presentations—the up-to-date approach students must master to be competitive in the job market.

Product Details

ISBN-13: 2900136088553
Publisher: Pearson
Publication date: 07/15/2010
Edition description: New Edition
Pages: 240
Product dimensions: 6.80(w) x 9.10(h) x 0.50(d)

Table of Contents

I. WRITING.

1. What Is Good Writing?
2. Developing a Good Style.
3. Using Examples and Comparisons.
4. Making Your Page Look Inviting.
5. Making Your Main Point Easy to Find.
6. Illustrating Your Ideas.
7. Getting Beyond the Period and Comma.
8. Learning Common-Sense Rules.
9. Preparing a Résumé and Cover Letter.
10. Documenting Your Sources.
11. Making the Most of E-mail.

II. SPEAKING.

12. What Is Business Speaking?
13. Using Good Techniques of Delivery.
14. Developing a Clear Structure.
15. Choosing and Designing Visual Aids.
16. Giving a Presentation Using a Computer.
17. Giving a Presentation Using Transparencies.
18. Rehearsing, Setting Up, and Overcoming Nervousness.
19. Preparing an Annotated Presentation.
Appendix A. Final Project: Applying Computer Techniques.
Appendix B. Final Project: Creating Reports.
Appendix C. Formats for Letters and Memos.
Appendix D. Sample Papers.
Index.

Preface

A famous adventure writer once said, "When I write, I try to leave out the parts people skip."

I've tried to do the same thing in this book. You'll find this book is shorter than most other business communication texts, but it's full of practical advice. That advice comes from my years as a college teacher and as a frequent consultant to business and government.

Instead of dealing with various theories of communication, this book focuses directly on the two most important communication skills that people in business need: writing and speaking. The first half of the book covers writing; the second half, speaking.

While writing this book, I've pictured myself as actually talking to my readers, as though they were my students in the classroom. As a result, I've adopted a straightforward, spoken style with—I hope—an accessible tone.

My goal is to help students dramatically improve their ability to write and speak- so they can be confident rather than self-conscious or embarrassed. The target audience is anybody in college at whatever level. The majority of my students are graduates in our MBA program. They're successful adults who want practical help they can apply today and every day in the future. Most of the examples in the book are from their work.

But undergraduate students want the same thing graduate students do: a book that really helps them.

It's my hope, then, that students using this book will understand what good writing is—and can do it. And that they will understand what good speaking is—and they can do that, too!

If you want a quick overview of the book, Chapter 1 is a short introduction to writing and Chapter 12 is ashort introduction to speaking. They're good places to start.

WHAT'S NEW?

This new edition, in addition to updates throughout, has added two important new chapters:

  • Chapter 11, "Making the most of e-mail"
  • Chapter 19, "Preparing an annotated presentation"

Instructors may be interested in looking at the new final project (Appendix A).

Edward P Bailey
Marymount School of Business Administration
Arlington, Virginia

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