From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion.
In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing wella sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideasbut also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readerslaid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
|Publisher:||Liveright Publishing Corporation|
|Product dimensions:||6.20(w) x 9.30(h) x 1.00(d)|
About the Author
Trish Hall worked for the New York Times for more than two decades, where she oversaw six feature sections and served as both Op-Ed editor and senior editor. She lives in New York City.
Table of Contents
Part I Lessons from My Story
1 Becoming a Writer 3
2 Becoming an Editor 17
3 Running Op-Ed 23
4 Dealing with Celebrities 34
Part II What's Your Story?
5 Finding Your Voice 43
6 When to Go Personal 52
Part III Winning People Over
7 Know Your Audience 63
8 You Like Dogs? So Do I! 75
9 Play on Feelings 84
10 The Power of Empathy 92
11 Don't Argue 102
Part IV Tips on Writing
12 Tell Stories 111
13 Why Facts Matter, Even When They Don't 118
14 Focus. Be Specific. Prune. And Kill the Jargon 135
15 Coming Up with Ideas 151
16 How to Please Editors 162
Part V The Psychology of Persuasion
17 We Believe What We Believe 175
18 The Power of Moral Values 182
19 What Really Changes People 188
Coda: Go Forth! 197