Rich Dad/Poor Dad author Robert Kiyosaki says, “The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton’s Writing Winning Business Plans is THE book for key strategies on preparing winning plans for both business and real estate ventures.
Crisply written and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials and analyzing your competition. Also covered are how to really use your business plan as a tool and how to attract funding for your new or existing businesses.
As business plan competitions become more popular around the world Writing Winning Business Plans also discusses how to enter and how to win these ever more lucrative contests.
In addition, how to quickly interest a potential investor, also known as the elevator pitch, is explained. And, as opportunities arise around the world, how to present your plan in various countries is explored.
Writing Winning Business Plans is the complete compendium for this essential business rite of passage – preparing a winning plan.
Related collections and offers
About the Author
Garrett Sutton is an attorney, best selling author and one of Robert Kiyosaki’s Rich Dad Advisors. A clear and engaging writer, Garrett demystifies legal topics and presents them in a very understandable and accessible manner.
Garrett has over thirty years experience in assisting individuals and businesses to limit their liability, protect their assets, implement advantageous corporate structures and advance their financial goals.
Garrett is the author of “Start Your Own Corporation,” “Writing Winning Business Plans,” “Buying and Selling a Business” and “The ABC’s of Getting Out of Debt” among other titles.
Garrett is the owner and operator of CorporateDirect.com, which since 1988, has provided affordable asset protection and corporate formation services, as well as resources for entrepreneurs and real estate investors. Robert Kiyosaki, the best selling author of Rich Dad, Poor Dad calls Garrett and Corporate Direct “the premiere source for asset protection strategies.”
Garrett attended Colorado College and the University of California at Berkeley, where he received a B.S. in Business Administration in 1975. He graduated with a J.D. in 1978 from Hastings Law, the University of California’s law school in San Francisco. He has appeared in the Wall Street Journal, the New York Times, and other publications. Garrett enjoys speaking on asset protection strategies and is a frequent lecturer for business groups and the Rich Dad’s Advisors educational series.
Garrett serves on the boards of the American Baseball Foundation, located in Birmingham, Alabama, and the Reno-Nevada based Sierra Kids Foundation.
For more information on Garrett Sutton, please visit his Web sites at www.sutlaw.com, www.corporatedirect.com, and www.successdna.com.
Table of Contents
Foreword Robert Kiyosaki xi
Chapter 1 Plan to Win 1
Chapter 2 Why Do You Need a Plan? 5
Chapter 3 Business Plan Basics 11
Chapter 4 Missions and Goals 29
Chapter 5 Executive Summary and Business Strategy 35
Chapter 6 Know Your Business 45
Chapter 7 Know Your Real Estate 59
Chapter 8 Structure and Strategy 65
Chapter 9 The Logistics 85
Chapter 10 Marketing Your Business 97
Chapter 11 Marketing Trends and Timing 111
Chapter 12 Funding and Financials 121
Chapter 13 Financial Forecasting 139
Chapter 14 Presenting the Plan 167
Chapter 15 Business Plans Around the World 177
Chapter 16 Business Plan Competitions 191
Chapter 17 Conclusion 199
Appendix A Business Startup Check List 201
Appendix B Business Plan for Mikhail's Tacos, Inc. 205