Writing Winning Proposals available in Paperback
The book's classroom role plays, team assignments, individual writing exercises and case problems, challenges and opportunities give what one newly employed graduate called, "great confidence to take on any challenge." The book can be used as a text, an academic text supplement, or workbook for campaigns, strategic planning or public relations writing courses.
"Through his masterful teaching, Tom Hagley has been bringing his years of 'real world' public relations experience into the classroom for students fortunate to have him as their professor. With the publication of his Writing Winning Proposals, Hagley's expertise will benefit thousands of students beyond his classrooms as well as professionals wanting to sharpen their skills."
Lynne M. Sallot, Ph.D., APR, Fellow PRSA
Grady College of Journalism and Mass Communication, University of Georgia
Tom Hagley is an instructor of public relations at the University of Oregon's School of Journalism and Communication. A recipient of the school's Jonathan Marshall Award for innovative teaching, Hagley joined the faculty in 2001. Since then he has taught more than 50 classes in public relations principles, advanced writing, strategic planning and campaigns to nearly 1,000 students. His work as an educator was preceded by 30 years of progressive professional experience as an executive with Alumax, Inc., Hill and Knowlton, Inc., his own consulting business, Alcoa, as publications chief for Newport News Shipbuilding and Dry Dock Co., and general assignment/investigative reporter for The Cleveland Plain Dealer. He has a master's and bachelor's degree in journalism from Ohio University and has been a guest instructor at The University of Georgia, Georgia State University, University of Missouri, University of Portland, Central Washington University and Linfield College.