ISBN-10:
0913507636
ISBN-13:
9780913507636
Pub. Date:
07/15/1997
Publisher:
New Forums Press
Writing Your Way To Success: Finding Your Own Voice In Academic Publishing / Edition 1

Writing Your Way To Success: Finding Your Own Voice In Academic Publishing / Edition 1

by Susan M. Drake, Glen A. Jones

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Product Details

ISBN-13: 9780913507636
Publisher: New Forums Press
Publication date: 07/15/1997
Series: Faculty Development Series
Edition description: New Edition
Pages: 66
Product dimensions: 5.50(w) x 8.50(h) x 0.14(d)

About the Author

Susan Drake and Glen Jones have collaborated on numerious writing projects. Dr. Drake teaches in the Brock University College of Education in Ontario, Canada. Dr. Jones teaches at the University of Toronto.

Table of Contents

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Introduction1
About This Book1
Foolish Assumptions1
How This Book Is Organized2
Icons Used in This Book3
Where to Go from Here3
Part IGetting Ready to Go It Alone5
Chapter 1Are You a Born Freelancer?7
Describing the Footloose and Fancy Freelancer7
Reviewing the Various Types of Freelance Work Arrangements8
Living without a Boss9
Bosses, bosses everywhere10
Managing yourself10
Freelance Position Available: Deciding Whether You're a Good Match11
Will you love it?11
Will you leave it?12
Predicting Your Success13
Uncovering the Skills That Freelancers Require14
Understanding the Joy of Freelancing17
Chapter 2Understanding the Realities of Working for Yourself19
Going It Alone19
Losing Your Identity20
Uncovering the Illusion of Insecurity20
Surviving when you're pushed from the nest21
Holding the purse strings22
Balancing Your Work and Your Personal Life22
Enjoying Solitude and Avoiding Loneliness25
Developing necessary interruptions25
Steering clear of dangerous liaisons27
Remembering That Money Matters27
Enduring your transition period28
Hoping and planning29
Chapter 3Making the Decision to Freelance31
Considering a Variety of Jobs31
Creative work32
Financial positions32
High-tech jobs33
Personal services34
Business opportunities35
Assessing Your Skills36
Doing Your Homework37
Who is your competition and what do they do?37
Can the market support you?37
Can you compete with your former employer?38
Asking Yourself Some Tough Questions39
What are your career goals?39
Does freelancing help you achieve your career goals?40
Can you sell your skills?41
Can you make the money you want and need?41
Can you afford to give up the benefits of working for someone else?42
Is the life realistic for you?42
Will freelancing complement your family's lifestyle?43
Are you ready and able, but most of all, willing?43
Taking Steps if Freelancing Doesn't Work44
Chapter 4Laying the Groundwork for Your New Life47
Scouring the Planet for Information47
Making a Plan48
Knowing why you need a plan48
Understanding what's in a business plan49
Finding information50
Timing Your Move51
Counting your money51
Considering your current employer's benefits52
Thinking through seasonality or event relationships52
Writing a schedule53
Creating a Strong Network of Contacts53
Networking while in your current job53
Continuing your alliances55
Meeting strangers55
Making the Break from Your Old Work Life57
Leaving friends and gaining friends58
Finding new resources58
Facing the unknown58
Dealing with buyer's remorse59
Part IIOpening Your Doors for Business61
Chapter 5Forming Your Company63
Naming Your Game63
Deciding whether you need a name63
Choosing a name64
Testing your name66
Protecting your name and obtaining licenses67
Organizing Your Company68
Weighing the advantages and disadvantages68
Organizing as a sole proprietorship69
Forming a limited liability corporation (LLC)69
Creating a corporation71
Chapter 6Organizing Your Office73
Finding Office Space Away from (Or at) Home73
Leasing office space75
Staying safe77
Furnishing Your Space78
Your office is your castle79
Feng shui and office arrangements79
Getting Equipped81
Phone81
Computer82
Fax86
Copy machines and copy services86
Electronic extras87
Office supplies87
Protecting Your Equipment89
Taking steps to prevent electronic disasters89
Maintaining your equipment90
Practicing Good Work Habits90
Adjusting your chair91
Fiddling with your computer monitor91
Adapting your lighting91
Altering your keyboard position92
Cleaning Up Your Act93
Making Clients Comfortable93
Chapter 7Budgeting Your Time95
Understanding a Freelancer's Weekly Activities95
Starting Your Day Productively96
Budgeting Your Time According to Three Simple Rules97
Tracking Your Time98
Coping with Success99
Recognizing the time to change99
Handling too much work100
Continuing to Sell101
Estimating jobs101
Answering a request for proposal (RFP) or request for bid (RFB)102
Protecting yourself102
Managing the Delicate Balancing Act103
Cutting corners104
Doing two things at the same time105
Finding Time to Stay Healthy, Wealthy, and Wise106
Guarding against illness106
Protecting your body parts108
Mixing Kids and Clients109
Scheduling child care109
Phoning while at home109
Taking an honest approach110
Avoiding guilt110
Chapter 8Building an Extended Staff111
Getting Expert Advice111
Finding an expert112
Working with an expert112
Bartering your services for theirs113
Understanding which experts you need114
Looking for Junior Partners: Administrative and Clerical Help117
Getting help on an as-needed basis117
Working with an in-house assistant118
Making Work a Family Affair121
The devil you know121
The devil you don't know122
The double-edged sword122
The solution--good communication123
Part IIIBringing Your Work to Life125
Chapter 9Creating a Professional Image127
Creating a Total Package127
Understanding the Factors That Contribute to Your Image128
Maintaining your best appearance129
Finding sound reasons to sound your best131
Acting the part133
Making the grade with presentation materials134
Maintaining Proper Etiquette136
Introductions and handshakes136
Mealtime rules137
Electronic etiquette138
Chapter 10Finding Clients141
Remembering That Selling Is a Full-Time Job141
Mining for Diamonds with Your Existing Clients142
Asking for more business143
Staying on their minds143
Understanding the pitfalls of success148
Expanding Your Base of New Clients149
Landing Jobs on the Web with e-Lancing151
Chapter 11Landing Business with Advertising and PR153
Selling Benefits, Not Products154
Creating a sales presentation155
Painting a picture of yourself156
Preparing sales materials158
Using a specific service to open the door160
Calling all sales calls161
Dealing with rejection162
Using Advertising and Public Relations Tools163
Knowing your audience163
Using multiple channels166
Making sure your advertising and PR works166
Advertising yourself through traditional means167
Using direct mail169
Keeping a little green book169
Cruising the Internet170
Generating PR opportunities172
Chapter 12Evaluating Jobs and Projects181
Weighing Factors That Affect Your Decision182
Making money183
Creating a foundation for future work183
Learning new skills184
Having fun185
Rating a Project's Potential186
Trying a logical approach186
Listening to your gut187
Living within Realistic Time Frames188
Estimating your time188
Squeezing projects in189
Subcontracting to keep doors open189
Turning Clients Down191
Saying no191
Saying something between yes and no191
Negotiating to keep clients on the hook193
Avoiding Projects That Spell H-e-a-d-a-c-h-e193
Living with mistakes194
Coping with difficult clients194
Chapter 13Managing Client Relationships195
Cultivating Clients You Love195
Keeping Clients Happy197
Communicating for results197
Avoiding conflicts of interests199
Keeping it on the QT200
Avoiding becoming a political animal200
Putting Every Project In Writing202
Managing Projects That Go Wrong203
Taking the financial responsibility for mistakes204
Turning complaints into compliments205
Getting fired206
Firing a client208
Chapter 14Staying Current211
Staying in the Know212
Networking212
Reading for fun and profit214
Continuing Your Education215
Staying certified or accredited215
Moving toward a new career path216
Improving your skills216
Part IVManaging Your Money219
Chapter 15Budgeting and Accounting221
Managing Your Finances221
Opening a business checking account221
Using a business credit card224
Finding special loans226
Establishing a line of credit226
Preparing a Budget227
Step 1Determining your financial needs227
Step 2Calculating income228
Step 3Figuring the difference229
Step 4Estimating cash flow230
Step 5Putting extra money to good use230
Keeping Books and Accounting for Your Money230
Appreciating the benefits of keeping records231
Paying your expenses232
Overcoming accounting phobia234
Using accounting to make business decisions235
Chapter 16Setting Rates and Collecting Fees237
Setting Your Rates237
Discounting your fees238
Charging cancellation fees239
Establishing a minimum fee239
Considering an irritation fee240
Working on retainer241
Working on spec242
Marking up243
Educating clients about fees244
Knowing When to Raise Rates245
Sending Invoices246
Determining how to bill for your services246
Understanding how often to bill247
Scheduling time to send invoices249
Drafting an invoice250
Collecting Your Money252
Getting your clients to pay253
Taking action255
Chapter 17Paying Taxes261
Getting the Lowdown on Taxes261
Selecting an Advisor262
Looking for the right kind of advice263
Interviewing a candidate263