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Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
     

Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

by Dennis R. Mortensen, Mortensen
 

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Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also

Overview

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

Product Details

ISBN-13:
9780470424247
Publisher:
Wiley
Publication date:
05/11/2009
Edition description:
Original
Pages:
424
Product dimensions:
7.40(w) x 9.10(h) x 1.30(d)

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