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You Are the Catholic Brand
Is there a brand you’re convinced everyone should try? What if that brand is the Catholic Church? How do you, as an individual or a parish, start evangelizing your Catholic faith with the same enthusiasm you let people know about your favorite car, restaurant, or clothing brand?
The most powerful marketing force available to the Catholic Church is you and your faith—the dirt—under—your—fingernails, head—on—the—pillow—exhausted, self—dying, relentless kind of belief. You know your faith, you know your audience, and you personalize your message.
Matthew Kilmurry guides you on the path to becoming a brand evangelist for the Catholic faith, from crafting your personal faith mission statement to a personal inventory that helps you get to know your faith, and yourself. Using the tools in this book, you or your parish can become a brand evangelist—confidently sharing your faith and influencing others to love it as much as you do. Be converted anew—and go evangelize!
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You Are the Catholic Brand
Is there a brand you’re convinced everyone should try? What if that brand is the Catholic Church? How do you, as an individual or a parish, start evangelizing your Catholic faith with the same enthusiasm you let people know about your favorite car, restaurant, or clothing brand?
The most powerful marketing force available to the Catholic Church is you and your faith—the dirt—under—your—fingernails, head—on—the—pillow—exhausted, self—dying, relentless kind of belief. You know your faith, you know your audience, and you personalize your message.
Matthew Kilmurry guides you on the path to becoming a brand evangelist for the Catholic faith, from crafting your personal faith mission statement to a personal inventory that helps you get to know your faith, and yourself. Using the tools in this book, you or your parish can become a brand evangelist—confidently sharing your faith and influencing others to love it as much as you do. Be converted anew—and go evangelize!
Is there a brand you’re convinced everyone should try? What if that brand is the Catholic Church? How do you, as an individual or a parish, start evangelizing your Catholic faith with the same enthusiasm you let people know about your favorite car, restaurant, or clothing brand?
The most powerful marketing force available to the Catholic Church is you and your faith—the dirt—under—your—fingernails, head—on—the—pillow—exhausted, self—dying, relentless kind of belief. You know your faith, you know your audience, and you personalize your message.
Matthew Kilmurry guides you on the path to becoming a brand evangelist for the Catholic faith, from crafting your personal faith mission statement to a personal inventory that helps you get to know your faith, and yourself. Using the tools in this book, you or your parish can become a brand evangelist—confidently sharing your faith and influencing others to love it as much as you do. Be converted anew—and go evangelize!
Matthew Kilmurry is the former director of marketing at the United States Conference of Catholic Bishops. He developed web, mobile, and social strategies to promote the USCCB's wide range of programs as well as worked on major efforts, such as the World Meeting of Families 2015. Currently, he is the senior director of marketing at an international law firm. Matthew earned a bachelor’s degree in English from Ohio State University and a master’s degree in marketing from Johns Hopkins University.
