You Can Do It Too: The 20 Essential Things Every Budding Entrepreneur Should Know

You Can Do It Too: The 20 Essential Things Every Budding Entrepreneur Should Know

by Rachel Bridge

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Product Details

ISBN-13: 9780749460549
Publisher: Kogan Page, Ltd.
Publication date: 05/28/2010
Pages: 192
Product dimensions: 5.40(w) x 8.40(h) x 0.50(d)

About the Author

Rachel Bridge is the Enterprise Editor of The Sunday Times . She writes the "How I Made It" column each week for the paper as well as regular features about entrepreneurs and small and growing businesses. An experienced journalist, she formerly worked for The Times and the Evening Standard. A regular speaker on the subject of entrepreneurs, she is also the author of the best-selling How I Made It and My Big Idea, (both also published by Kogan Page).

Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: Find a niche; ** Chapter - 02: Choose a good name; ** Chapter - 03: Be clear what you are trying to achieve; ** Chapter - 04: Get a mentor; ** Chapter - 05: Do proper research; ** Chapter - 06: Find a business that can be scaled up; ** Chapter - 07: Protect your idea; ** Chapter - 08: Make sure the numbers add up; ** Chapter - 09: Get your timing right; ** Chapter - 10: Test your commitment; ** Chapter - 11: Learn to love technology; ** Chapter - 12: Think twice before parting with equity; ** Chapter - 13: Don’t assume your customers will find you; ** Chapter - 14: Think big; ** Chapter - 15: Make it easy for luck to strike; ** Chapter - 16: Learn how to sell; ** Chapter - 17: Start networking; ** Chapter - 18: Build a strong team around you; ** Chapter - 19: Learn from your mistakes; ** Chapter - 20: Accept that it will always take longer than you think

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"Highly recommended for those just starting out in the tough world of business." — Midwest Book Review

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