This book explores the principles and strategies that answer why you are on social media. It lays out the framework to help you build a process around those strategies and your social presence. It answers why your consumers should care, why you should want them to care more, and why you want them on your side.
|Product dimensions:||6.00(w) x 9.00(h) x 0.35(d)|
About the Author
As social media evolved, Merlin continued to explore the new networks and tools that came along with the changing landscape. Merlin joined Renegade, an agile social media agency in New York City, in 2012. As Renegade's social media strategist, he applied and enhanced processes for implementing, tracking, and improving companies' social media presences.
Merlin continues to explore and develop frameworks for marketing, social media and social media analytics. He is a proponent of building better business and doing better marketing through better understanding of your customers.
In his free time Merlin brews his own beer and travels with his wife. You'll find him in the mix enjoying a craft beer and wearing funky socks!