You, Inc.: The Art of Selling Yourself

You, Inc.: The Art of Selling Yourself


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You, Inc.: The Art of Selling Yourself by Harry Beckwith, Christine K. Clifford

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you.

And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style.

The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.

Product Details

ISBN-13: 9780446695817
Publisher: Grand Central Publishing
Publication date: 10/27/2011
Pages: 316
Sales rank: 304,852
Product dimensions: 5.04(w) x 7.52(h) x 0.90(d)

About the Author

Harry Beckwith heads Beckwith Partners, a marketing firm that advices twenty-three Fortune 200 clients. His four bestselling books have been translated into twenty-three languages.

Christine K. Clifford is a professional speaker, consultant, industry top producer, and the President/CEO of Christine Clifford Enterprises.

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You, Inc.: The Art of Selling Yourself 3.7 out of 5 based on 0 ratings. 11 reviews.
J_H_Bytell More than 1 year ago
If everyone would adopt this perspective on work, most of the nations problems would evaporate.
JobHunter More than 1 year ago
You are the product when looking for a job. This book helps to brand and market yourself. I recommend it for job seekers and those who want to keep their current jobs.
Anonymous More than 1 year ago
good reading helpful
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Guest More than 1 year ago
You, Inc. The Art of Selling Yourself is a must read for anyone in the sales and marketing industries. As a marketing manager for a large real estate company, You, Inc. is something I wholeheartedly and consistently recommend to my agents and brokers. There is so much wisdom and experience shared in this book that will not only help you gain more success but become better at closing the deal with less time and more ease. I continue going back to this book as a reference and find myself reading it over and over again. READ THIS BOOK - YOU WILL THANK YOURSELF!
Guest More than 1 year ago
Best-selling authors Harry and Christine Beckwith are back with what will surely prove to be one of 2007's finest business books, YOU, INC.--The Art of Selling Yourself. Unlike so many other books of this genre, YOU, INC. does not talk 'at' you rather, it talks 'with' you as if you're actually having a conversation with the Beckwiths over a cup of coffee in your living room. The 311-page book is filled with sage business, marketing and personal insight and advice. The authors skillfully share their thoughts about subjects such as planning and preparing, communicating, listening and speaking, relating, attitude and beliefs, tactics and habits, successes and delightful failures, and more. I found myself wishing to slowly read this book so that I could fully absorb each wonderful morsel Harry and Christine Beckwith have provided through their wise, thought-provoking book. My advice: buy one copy to read and one more so that you can mark up with your own personal notes and highlights. YOU, INC: The Art of Selling Yourself, provides the 'meat and potatoes' we can all apply for successful personal and professional lives. The reader is truly the beneficiary of the authors' wealth of professional experiences, insights and counsel. I'm a better person for having read it.