It's every business person's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall. Put bluntly-but candidly-the company sucks.
That's the bad news. The good news is that it doesn't have to be that way.
Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek.
This insightful book makes three points clear:
1. The key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels.
2. Customer satisfaction is a curse in disguise. The overwhelming need is not to satisfy your customers/clients but to thrill them.
3. Only four factors lead to business failure and stagnation. Identifying and addressing these plagues is the focus of the war.
Your Company Sucks pulls back the curtain on the four reasons businesses decline and shows how you can transition from failing to flourishing. It's not too late to turn your company around.
|Publisher:||BenBella Books, Inc.|
|Product dimensions:||5.25(w) x 8.00(h) x (d)|
About the Author
Mark Stevens is a bestselling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom.
Mark Stevens shook the marketing establishment with his BusinessWeek bestseller, Your Marketing Sucks (Random House/Crown Business, 2003), and redefined the rules of sales with God Is A Salesman. He is the author of 24 business-related books, including the bestsellers: The Big Eight; King Icahn; Sudden Death: The Rise and Fall of EF Hutton (a Wall Street Journal bestseller and Library Journal "Business Book of the Year").
Stevens' incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients. His firm, MSCO, represents a stellar roster of clients. Through integrated marketing campaigns, MSCO focuses on achieving financial results for its clients instead of awards that serve egos. Stevens possesses an innovative and iconoclastic view of the business world.
He is an in-demand speaker at organizations from Siemens, Virgin Air, Nike and Oracle to the American Chamber of Commerce Executives. A frequent guest commentator, Stevens lends his insights and opinions on a wide variety of topics, from Carl Icahn’s latest moves (Fox Business Channel) to Tom Cruise's image (Fox News Channel), to "Why Successful Business People Don't Sleep" (The New York Times) and how to "Be a Better Boss in 2007" (Forbes.com).
His wildly successful blog, "Unconventional Thinking," is in the top 1 percent of all published blogs (out of 95 million blogs) and was recently named in the top 10 of all marketing blogs. Stevens is regular guest blogger for Brandweek.com and the Digital PR blogger for PR News Online. More about Mark Stevens can be found at www.MSCO.com.
Table of Contents
1 Your Business Woes Are Keeping You Up at Night 1
2 Effective Leaders Create Good Company Cultures 15
3 Declare War on Complacency and Incompetence 33
4 Where Are You in the Business Lifecycle? 47
5 sYou Don't Have to Stay Where You Are 67
6 An Action Plan for Change 73
7 Woo Your Customers: The Power of the Thrill 85
8 Thrill to the Nth Degree: Learn from the Masters 101
9 Does Your Business Thrill? Rank Your Business on the Thrill-O-Meter 113
10 The Element of Surprise: Only the Unexpected Is Thrilling 123
11 The Power of Thrilled: Six Ways to Infuse Your Business with Jet Fuel 133
12 Monetize the Thrill-A Management Road Map 145
13 Is Your Company More Than the Sum of Its Parts? 173
14 If You Were Handed the Company, Chances Are You Don't Know How to Run It 183
About the Author 191