Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

by Shelley Carson


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Product Details

ISBN-13: 9780470547632
Publisher: Wiley
Publication date: 10/05/2010
Series: Harvard Health Publications Series , #1
Pages: 288
Product dimensions: 6.30(w) x 9.10(h) x 1.30(d)

About the Author

Shelley Carson, Ph.D., teaches, conducts research, and publishes on the topics of creativity, psychopathology, and resilience at Harvard University. Her work has been featured on the Discovery Channel, CNN, and NPR, and she has won multiple teaching awards for her popular course Creativity: Madmen, Geniuses, and Harvard Students.

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Table of Contents

Preface vii

Acknowledgments xi

Part 1

Meet Your Creative Brain 1

1 Wanted: Your Creative Brain 3

Why activating your creativity is important to individual andsocietal well-being

2 Your Mental Comfort Zone 13

Introduction to the seven brainsets

Fun quizzes to determine which brainset is your mental comfortzone

3 Tour Your Creative Brain 39

Brief introduction to the parts of brain that are important tothe creative process

4 Brainsets and the Creative Process 55

Description of the stages that comprise both the deliberate andthe spontaneous creative process

Part 2

Training Your Creative Brain 71

5 Opening the Mind: Accessing the Absorb Brainset 73

Access externally and internally generated information with anuncritical eye

6 Imagining the Possibilities: Accessing the EnvisionBrainset 103

Use the power of mental imagery to construct creative ideas

7 Thinking Divergently: Accessing the Connect Brainset123

Associate novel information to produce a multitude of ideas

8 Shaping the Creative Idea: Accessing the Reason Brainset155

Consciously work through a creative “problem”

9 Recognizing Useful Ideas: Accessing the Evaluate Brainset181

Evaluate creative ideas for appropriateness

10 Using Emotion Creatively: Accessing the Transform Brainset207

Put your negative emotions to work for you

11 Performing Creatively: Accessing the Stream Brainset233

Practice skill-appropriate improvisation

Part 3

Putting the CREATES Strategies to Work 257

12 Flexing Your Creative Brain 259

Exercises for switching between brainsets to enhance cognitiveflexibility

13 Applying the Brainsets to Real-World Creativity279

Tips for using the brainsets in all stages of the creativeprocess

Appendixes 293

1 How to Score the CREATES Brainsets Assessment 293

2 The Token Economy System 305

3 The Daily Activities Calendar 309

Notes 311

References 339

About the Author 357

About Harvard Medical School 358

Index 359

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