Table of Contents
Introduction Before Your First Move xi
Move 1 Master Knowing Yourself
Chapter 1 Who Do You Want to Be? 3
Chapter 2 Study the Most Important Product: You 22
Chapter 3 Your Path to Creating Wealth: Intrapreneur or Entrepreneur? 38
Move 2 Master the Ability to Reason
Chapter 4 The Incredible Power of Processing Issues 57
Chapter 5 How to Solve for X: A Methodology for Effective Decision Making 73
Move 3 Master Building the Right Team
Chapter 6 The Myth of the Solopreneur: How to Build Your Team 91
Chapter 7 Create a Principles-Based Culture 113
Chapter 8 Trust = Speed: The Power of Reliability 130
Move 4 Master Strategy to Scale
Chapter 9 Scaling for Exponential Growth 151
Chapter 10 Make Momentum Your Friend- and Be Prepared for Chaos 170
Chapter 11 Moneyball: Designing Systems to Track Your Business 188
Chapter 12 Stay Paranoid; The Grand Master Never Lets His Guard Down 204
Move 5 Master Power Plays
Chapter 13 How to Beat Goliath and Control the Narrative 221
Chapter 14 Study Mobsters: How to Sell, Negotiate, and Influence 240
Chapter 15 Cultivate Your Power, and Stay Battle Tested 256
Conclusion Checkmate 271
Acknowledgments 277
Appendix A Personal Identity Audit 282
Appendix B Solve for X Worksheet 286
Recommended Reading 289
