When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media.
Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies.
Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.
|Product dimensions:||6.60(w) x 9.60(h) x 0.70(d)|
About the Author
Andy Ruddock teaches Communications and Media Studies at Monash University, Australia. He is author of Understanding Audiences, Investigating Audiences, Youth and Media and the forthcoming Exploring Media Research, all with SAGE. He has published 40 book chapters and journal articles on topics such as media sport, violence, gaming, pornography, political celebrity, reality television, and media education.
Table of ContentsWhy Youth Media?Understanding Media Content: Social and Cultural Approaches to Media EffectsUnderstanding the Influence of Media Technologies: Youth, Dissent, Social Media and Social HistoryUnderstanding Global Media Industries: China, Reality Television and Media GovernanceUnderstanding Media Users: Girls. Mobile Phones and IdentitiesUnderstanding Media Violence: School Shootings, Media Stories and the Framing of Social RealityUnderstanding Advertising and Marketing: Students and AlcoholUnderstanding Political Communication: Barack Obama Media Convergence and Mediated IntimacyUnderstanding Celebrity: Bam Margera and the Role of Sport in Media ConvergenceUnderstanding Critical Media Studies: Child Soldiers, Media Business and Media EducationEpilogue: Doing Youth and Media