Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

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Overview

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients.

The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.

Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special e-book provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers.

Based on the New York Times bestseller Youtility, this pithy e-book is a must for marketers in the real estate industry.

Product Details

ISBN-13: 9780698190122
Publisher: Penguin Publishing Group
Publication date: 11/04/2014
Sold by: Penguin Group
Format: NOOK Book
Pages: 58
Sales rank: 1,104,137
File size: 3 MB

About the Author

Jay Baer is a digital marketing expert, keynote speaker, and author who has advised more than 700 companies since 1994, including 30 of the Fortune 500. His most recent book, Youtility: Why Smart Marketing Is About Help Not Hype, was a New York Times bestseller.

Erica Campbell Byrum is a real estate marketing expert with more than ten years of experience, a frequent industry speaker, and a recipient of the 2014 PR News Social Media MVP Award. She has developed and managed the social strategies for ForRent.com and Homes.com, including the launch of FRSocial and Homes.com Social.

Read an Excerpt

This Penguin Special from Portfolio is sponsored by For Rent Media Solutions. For more information, please visit http://bit.ly/FRMSSUCCESS.

This Penguin Special from Portfolio is sponsored by Homes.com. For more information, please visit www.Homes.com.

This Penguin Special from Portfolio is sponsored by Appfolio. For more information and to download their free guide, please visit http://bit.ly/manageproperty.

Visit: ConvinceAndConvert.com

Homes.com

ForRent.com

@JayBaer

@EricaCampbell

YoutilityBook.com

Foreword

One of the greatest misconceptions about marketing is that the louder you shout, the better you’ll be heard. While it’s important to spread your message to customers through a variety of mediums, the type of content you’re sharing is paramount. This is as true in real estate as it is in any other industry.

With the introduction and steady prevalence of digital and mobile trends, the real estate marketing landscape has changed drastically over the past few years. Consumers now search for homes from the palm of their hand, twenty-four hours a day. They are seeking instant connections with trusted resources, and they appreciate transparency and a real-time approach to outreach and marketing. For real estate professionals to be successful, they need to connect with consumers in a genuine way, offering resources and tools outright, not reserving that type of service for only those consumers who come looking for it. Marketing that cuts through the clutter, offering something truly, inherently useful, is the key to making customers for life—and the aim behind Jay Baer’s concept of “Youtility.”

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