Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients.
The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.
Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special e-book provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers.
Based on the New York Times bestseller Youtility, this pithy e-book is a must for marketers in the real estate industry.
|Publisher:||Penguin Publishing Group|
|Sold by:||Penguin Group|
|File size:||3 MB|
About the Author
Erica Campbell Byrum is a real estate marketing expert with more than ten years of experience, a frequent industry speaker, and a recipient of the 2014 PR News Social Media MVP Award. She has developed and managed the social strategies for ForRent.com and Homes.com, including the launch of FRSocial and Homes.com Social.
Read an Excerpt
This Penguin Special from Portfolio is sponsored by For Rent Media Solutions. For more information, please visit http://bit.ly/FRMSSUCCESS.
This Penguin Special from Portfolio is sponsored by Homes.com. For more information, please visit www.Homes.com.
This Penguin Special from Portfolio is sponsored by Appfolio. For more information and to download their free guide, please visit http://bit.ly/manageproperty.
One of the greatest misconceptions about marketing is that the louder you shout, the better you’ll be heard. While it’s important to spread your message to customers through a variety of mediums, the type of content you’re sharing is paramount. This is as true in real estate as it is in any other industry.
With the introduction and steady prevalence of digital and mobile trends, the real estate marketing landscape has changed drastically over the past few years. Consumers now search for homes from the palm of their hand, twenty-four hours a day. They are seeking instant connections with trusted resources, and they appreciate transparency and a real-time approach to outreach and marketing. For real estate professionals to be successful, they need to connect with consumers in a genuine way, offering resources and tools outright, not reserving that type of service for only those consumers who come looking for it. Marketing that cuts through the clutter, offering something truly, inherently useful, is the key to making customers for life—and the aim behind Jay Baer’s concept of “Youtility.”