Youtility: Why Smart Marketing is About Help Not Hype

Youtility: Why Smart Marketing is About Help Not Hype

by Jay Baer

Hardcover

$22.46 $24.95 Save 10% Current price is $22.46, Original price is $24.95. You Save 10%.
View All Available Formats & Editions
Use Standard Shipping. For guaranteed delivery by December 24, use Express or Expedited Shipping.

Product Details

ISBN-13: 9781591846666
Publisher: Penguin Publishing Group
Publication date: 06/27/2013
Pages: 240
Sales rank: 528,360
Product dimensions: 5.66(w) x 8.68(h) x 0.80(d)
Age Range: 18 Years

About the Author

Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the Fortune 500. In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast.

What People are Saying About This

From the Publisher

“In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart.”
—DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and PR
 
“What does it actually mean to create ‘engaging’ content? This book delivers both a broader vision and a specific road map to creating content your customers will thank you for.”
—ANN HANDLEY chief content officer, MarketingProfs and coauthor of Content Rules
 
“Useful is the stuff you reach for when you really have a need—this book is the encyclopedia of useful!”
—JOHN JANTSCH author of Duct Tape Marketing and The Referral Engine

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Youtility: Why Smart Marketing is About Help Not Hype 4.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago