YouTube for Business: Online Video Marketing for Any Business

YouTube for Business: Online Video Marketing for Any Business

by Michael Miller
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YouTube for Business: Online Video Marketing for Any Business by Michael Miller

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?


YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.


That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.


In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

Product Details

ISBN-13: 9780132681841
Publisher: Pearson Education
Publication date: 01/20/2011
Series: Que Biz-Tech
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 368
Sales rank: 1,161,651
File size: 10 MB

About the Author

Author Michael Miller has written more than 100 how-to books over the past two decades, with more than one million copies in print. His best-selling books include The Ultimate Web Marketing Guide, Using Google AdWords and AdSense, The Complete Idiot’s

Guide to Search Engine Marketing, Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Google Analytics in 10 Minutes, and Absolute Beginner’s Guide to Computer Basics.

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YouTube for Business: Online Video Marketing for Any Business 4 out of 5 based on 0 ratings. 8 reviews.
Anonymous More than 1 year ago
We need a youtube app for nooks if you think that im right reply back to this comment from:kamryn
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
jelincoln More than 1 year ago
Excellent book to provide 1) a general discussion of low-cost video marketing and 2) overall discussion of the technology for the layperson. I purchased the book after skimming it at Barnes & Nobel because if offers the most comprehensive discussion of the two points above of any book to date, under one cover. It disucssed You Tube, its history, its usefullness in marketing, and uses under different marketing or other business goals, e.g., employee communication, recruiting. It then gets into the "nuts and bolts" of how to record a good video, a segment worh the cost of the book itself. Since my medical device consulting business requires looking for new marketing opportunities and methods, I was interested in this book -- not just for You Tube, but for it's advice on video production itself (DVD's et al). And, with enough technical information to allow success without overly complicating the subject for a novice. The author knows his subject, and how to convey technical information in a way that is both useful and not intimidating. If the above is what you are looking for under one cover, I recommend it unreservedly.
Anonymous More than 1 year ago
Its good
Anonymous More than 1 year ago
Anonymous More than 1 year ago
First of all, full disclosure: I own a video production company. We do encourage our clients to use YouTube, both with videos we've produced for them and for videos they've created on their own. There's a lot of good, useful information in this book that anyone could use. It's well organized and easy to understand. The chapters that deal with technical concerns, how to get good picture and how to get good sound are particularly useful. Excellent summary on uploading and tracking. Be aware, however, that as YouTube changes some of the technical information (screen size, etc.) is quickly outdated. As a professional, of greater concern to me is the misinformation and omissions in the chapter on professional video production. It reads like he is stuck in the '80's here. His description of the production process is positively terrifying when in reality, it most often is not so. Professional videos are often produced for less cost than he describes; his per-minute formula is old and irrelevant today; he ignores professionally produced documentary style video that does NOT involve multiple takes, makeup, fussy lighting, etc. And he ignores the professional abilities that an experienced director, photographer and editor bring to the table to make the video an effective one. Bottom line: get the book. Soak up the pointers. Beware the tech info that changes too quickly for any book to keep up with. Understand that the author does not have a firm grasp on professional video production.