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YouTube: Online Video and Participatory Culture / Edition 1
     

YouTube: Online Video and Participatory Culture / Edition 1

4.3 22
by Jean Burgess, Joshua Green, Henry Jenkins, John Hartley
 

ISBN-10: 0745644783

ISBN-13: 9780745644783

Pub. Date: 05/12/2009

Publisher: Wiley

YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. This revised and updated second edition explains how the

Overview

YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. The new edition reflects YouTube's maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube’s relation to wider transformations in culture, society and the economy that made the first edition so valuable.

The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.

Product Details

ISBN-13:
9780745644783
Publisher:
Wiley
Publication date:
05/12/2009
Series:
Digital Media and Society Series
Pages:
140
Product dimensions:
6.00(w) x 8.30(h) x 0.70(d)

Table of Contents

Preface vii

Acknowledgments x

1 How YouTube Matters 1

2 YouTube and the Mainstream Media 15

3 YouTube’s Popular Culture 38

4 YouTube’s Social Network 58

5 YouTube’s Cultural Politics 75

6 YouTube’s Uncertain Futures 100

Henry Jenkins: What Happened Before YouTube 109

John Hartley: Uses of YouTube – Digital Literacy and the Growth of Knowledge 126

Notes 144

References 152

Index 170

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