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Title: Differentiate or Die: Survival in Our Era of Killer Competition, Author: Jack Trout
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Differentiate or Die: Survival…
by Jack Trout, Steve Rivkin
Hardcover $29.00
Title: The Hidden Persuaders, Author: Vance Packard
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The Hidden Persuaders
by Vance Packard, Mark Crispin Miller
Paperback $16.95
Title: New Perspectives on Negative Campaigning: Why Attack Politics Matters, Author: Dr Alessandro Nai
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New Perspectives on Negative…
by Dr Alessandro Nai (Editor), Annemarie Walter (Editor)
Hardcover $116.00
Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team, Author: Alina Wheeler
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Designing Brand Identity: An…
by Alina Wheeler, Debbie Millman (Foreword by)
Hardcover $53.95
Title: ZAG: The #1 Strategy of High-Performance Brands, Author: Marty Neumeier
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ZAG: The #1 Strategy of…
by Marty Neumeier
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Paperback $32.99
Title: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising / Edition 3, Author: Kathleen Hall Jamieson
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Packaging The Presidency: A…
by Kathleen Hall Jamieson
Paperback $26.99
Title: Brand Sense: Sensory Secrets Behind the Stuff We Buy, Author: Martin Lindstrom
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Brand Sense: Sensory Secrets…
by Martin Lindstrom, Philip Kotler (Foreword by)
Paperback $17.00
Title: Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry / Edition 1, Author: Olga Mitterfellner
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Fashion Marketing and…
by Olga Mitterfellner
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Paperback $45.99
Title: An Intimate Affair: Women, Lingerie, and Sexuality / Edition 1, Author: Jill Fields
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An Intimate Affair: Women,…
by Jill Fields
Paperback $34.95
Title: Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign / Edition 1, Author: Garrett J. O'Keefe
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Taking a Bite Out of Crime:…
by Garrett J. O'Keefe, Dennis P. Rosenbaum, Paul J. Lavrakas, Kathaleen Reid, Renee A. Botta
Paperback $95.00
Title: Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996, Author: William L. Benoit
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Seeing Spots: A Functional…
by William L. Benoit
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Hardcover $95.00
Title: Mudslingers: The Top 25 Negative Political Campaigns of All Time, Countdown from No. 25 to No. 1 / Edition 1, Author: Kerwin C. Swint
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Mudslingers: The Top 25…
by Kerwin C. Swint
Hardcover $65.00
Title: AdValue, Author: Leslie Butterfield
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AdValue
by Leslie Butterfield (Editor)
Paperback $54.95
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Paperback $62.95
Title: Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising, Author: Anne Johnston
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Videostyle in Presidential…
by Anne Johnston, Lynda Kaid
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Hardcover $95.00
Title: Recent Developments in Applied Demand Analysis: Alcohol, Advertising and Global Consumption, Author: E.A. Selvanathan
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Recent Developments in Applied…
by E.A. Selvanathan, Kenneth W. Clements
Paperback $54.99
Title: 30-Second Politics: Political Advertising in the Eighties, Author: Montague Kern
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30-Second Politics: Political…
by Montague Kern
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Hardcover $95.00
Title: Political Advertising in Western Democracies: Parties and Candidates on Television / Edition 1, Author: Lynda Lee died April 13
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Political Advertising in…
by Lynda Lee died April 13, 2011 Kaid, Christina Holtz-Bacha
Paperback $95.00
Title: When Politicians Attack: Party Cohesion in the Media, Author: Tim Groeling
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When Politicians Attack: Party…
by Tim Groeling
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Paperback from $20.09 $33.99 Current price is $20.09, Original price is $33.99.
Title: Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies, Author: Seymour H. Fine
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Marketing the Public Sector:…
by Seymour H. Fine
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Paperback from $58.99

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