Emerging Markets and E-Commerce in Developing Economies

Emerging Markets and E-Commerce in Developing Economies

ISBN-10:
1605661007
ISBN-13:
9781605661001
Pub. Date:
10/31/2008
Publisher:
IGI Global
ISBN-10:
1605661007
ISBN-13:
9781605661001
Pub. Date:
10/31/2008
Publisher:
IGI Global
Emerging Markets and E-Commerce in Developing Economies

Emerging Markets and E-Commerce in Developing Economies

Hardcover

$195.0
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Overview

High Internet penetration in regions such as North America, Australia, and Europe, has proven the World Wide Web as an important medium for e-commerce transaction. Despite the soaring adoption statistics for those already developed societies, diffusion rates still remain low for the less developed countries, with e-commerce in its infancy. Emerging Markets and E-Commerce in Developing Economies enhances understanding of e-commerce models and practices in less developed countries, and extends the growing literature on e-commerce. An essential addition to worldwide library collections in technology, commerce, social sciences, and related fields, this essential contribution expands the body of knowledge in the field with relevant theoretical foundations, methodologies, and frameworks, to the benefit of the international academic, research, governmental, and industrial communities.

Product Details

ISBN-13: 9781605661001
Publisher: IGI Global
Publication date: 10/31/2008
Series: Premier Reference Source
Pages: 500
Product dimensions: 8.60(w) x 11.20(h) x 1.20(d)
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