Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
280Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
280Hardcover(1)
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Overview
Product Details
ISBN-13: | 9780566091674 |
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Publisher: | Taylor & Francis |
Publication date: | 06/28/2010 |
Edition description: | 1 |
Pages: | 280 |
Product dimensions: | 7.00(w) x 9.70(h) x 1.00(d) |
About the Author
Table of Contents
Introduction; Chapter 1 Shigeru Miyamoto and the Art of Donkey Kong; Chapter 2 Nintendo’s Dark Age; Chapter 3 PlayStation Dreams; Chapter 4 Xbox Empire; Chapter 5 The Brain Age; Chapter 6 Rings of Death; Chapter 7 The PlayStation 3; Chapter 8 Blu-Rays and Netflix; Chapter 9 The Wii Revolution; Chapter 10 Game Development and the Rise of Casual Games; Chapter 11 Guitar Hero Nation; Chapter 101 Conclusion; Chapter 102 Epilogue;What People are Saying About This
‘A great read for anyone interested in video games and the entertainment business. Wesley and Barczak craft a compelling read based through the history of video games – the unexpected success stories and colossal failures – which give us a foundation of learning that help those of us in the industry make better decisions in this new era of gaming. .’--( Tom Sperry, CEO of Blade Games, Founding member of Microsoft Games Group)
‘Easy to read yet powerful in its insights, this book emphasizes the importance of consistently identifying and effectively serving customers’ needs as a path to long-term corporate success. …collaboration with those outside the company’s walls such as suppliers and certainly customers themselves is shown to be a source of developing value-creating products and services while avoiding complacency that can stifle innovation and ultimately, lead to corporate failure.’ --( R. Duane Ireland, Editor of the Academy of Management Journal, and Distinguished Professor of Management, Mays Business School, Texas A&M University)
‘This riveting and highly enjoyable book fully documents the history of the fascinating video game industry. … David Wesley and Gloria Barczak take us through all the twists and turns of the video game industry, uncovering the stunning triumphs and errors that mark an industry changing so fast that, at times, top management at the leading companies are barely able to keep up, let alone develop sound marketing plans.’ --(Anthony Di Benedetto, Editor-in-Chief of the Journal of Product Innovation Management, and Professor of Marketing, Temple University) ‘