Doing Business in 21st-Century India: How to Profit Today in Tomorrow's Most Exciting Market [NOOK Book]

Overview

By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors. But buyer (or seller) beware--India is not simply "the new China." Important cultural differences and other hurdles can make for a challenging business landscape for Westerners. Fortunately, longtime global sourcing and marketing expert ...
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Doing Business in 21st-Century India: How to Profit Today in Tomorrow's Most Exciting Market

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Overview

By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors. But buyer (or seller) beware--India is not simply "the new China." Important cultural differences and other hurdles can make for a challenging business landscape for Westerners. Fortunately, longtime global sourcing and marketing expert Gunjan Bagla now delivers the vital advice you need. Doing Business in 21st-Century India will show you how to make inroads into and thrive in this developing region with information that includes:


  • An overview and analysis of India's most promising industries
  • The Six C's of Sales and Marketing in India
  • Essential tips on attracting and retaining top talent
  • An overview of finance in the region that every investor will want to read
  • Modern history 101--the essentials you need to know
  • Insider perspective from top veteran professionals in the region
  • Guidance on its often complex, laws, rules, and regulations.
Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.
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What People Are Saying

R. Gopalakrishnan
"A refreshingly simple book on a very complex subject . . . Eminently readable."--(R. Gopalakrishnan, executive director, Tata Sons, Ltd.)
Ron Somers
"Required reading for anyone who wants or has business in India. Take this book with you on the plane, keep it in your brief case, and consult it often."--(Ron Somers, President, U.S.-India Business Council)
William H. Overholt
"A valuable introduction to doing business in India-from the influence of religion to the peculiarities of marketing to the way to motivate bureaucrats to deliver on the weekend."--(William H. Overholt, Director, RAND Center for Asia Pacific Policy)
Kashi N. Memani
"A must carry for a first time traveler coming to India with business in mind."--(Kashi N. Memani, Chairman, American Chamber of Commerce in India)
Jagdish N. Sheth
"An excellent practical guide [to India's] markets and resources . . . "--(Jagdish N. Sheth, professor, Goizueta Business School, Emory University; founder, India, China and America Institute, Atlanta, GA)
Joe Sigelman
"The essential primer for doing business in India . . . Weaves up-to-the-minute information with vivid anecdotes."--(Joe Sigelman ,co-founder, OfficeTiger)
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Product Details

  • ISBN-13: 9780446537629
  • Publisher: Grand Central Publishing
  • Publication date: 7/31/2008
  • Sold by: Hachette Digital, Inc.
  • Format: eBook
  • Sales rank: 1,387,489
  • File size: 269 KB

Meet the Author

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Table of Contents


Introduction: Why You Need This Book Now     vii
The Big Opportunities     1
India in Context     17
Cross-Cultural Communication     51
Human Resources     79
Marketing in India     103
Finance     137
Key Legal and Accounting Issues     158
Traveling There and Living There     180
Conclusion: The Song Behind the Words     211
Acknowledgments     215
Glossary of Indian English     219
Bibliography     239
Index     245
About the Author     251
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Customer Reviews

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Sort by: Showing all of 10 Customer Reviews
  • Posted November 7, 2008

    more from this reviewer

    A Guide to India for Business Leaders and Tourists

    My knowledge of India had been limited to what I learned about that country from high school and college textbooks. So when I stumbled across Gunjan Bagla¿s book on India and began reading, I learned a great deal about India and its role in today¿s global economy. <BR/><BR/>I had no idea there were so many religions practiced in India and had little appreciation for the number of giant American companies, such as General Electric, that are operating very successful ventures in India. I also learned that the litigation is backlogged for years in India, that buildings and streets are not handicapped accessible, that some two dozen languages are spoken there, that politics are far more divisive there than in the U.S., that astrology plays a big role in the life of Indians, that Thomas The Doubter ministered and died in India, and that India has one of the lowest cell phone calling rates in the world. I also learned why India has the fastest growing economy in the world.<BR/><BR/>In writing Doing Business in 21st Century India: How to Profit in Tomorrow¿s Most Exciting Market Gunjan Bagla not only gives a frank assessment of India¿s shortcomings, contradictions, challenges but also offers solutions or work-arounds so that the challenges can be met. His advice and suggestions offer grounds for optimism that India will continue to expand its global influence as it continues to grow its economy.<BR/><BR/>The writer¿s credentials adds authenticity to his observations and advice. Bagla is president and founder of a consulting firm that works with corporation and businesses interested in doing business in India. He has written articles on outsourcing and globalization for major publications such as Business World and is viewed as an expert on India by the Wall Street Journal, Forbes and Businessweek. I can see why after reading this very interesting book. <BR/><BR/>Bagla opened my eyes to the India I Never Knew and after finishing his book I almost went to priceline.com to book airline tickets to India. <BR/> <BR/> By Emory Daniels

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted September 29, 2008

    A priceless tool for international businesspersons.

    Gunjan Bagla brings his vast experiences and expertise to Doing Business In 21st Century India. India now rivals China as a growing economy. The author offers advice on how to make your venture easier and more successful. India has a large number of Muslims. ¿While India is diverse and tolerant, religious sensitivities run high and business people need to be careful of offending any religion.¿ I found it interesting that businesswomen should be careful of their smiles and that the popularity of ¿Baywatch¿ has given a misperception of western women. Bagla discusses finances, communicating, human resources, and cultural differences. Doing Business In 21st Century India is well organized and written in an easy-to-understand manner. International business people will find this a priceless tool.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted July 29, 2008

    Finally, a balanced book about India

    I bought a dozen books about India and business but all the authors seemed to fawn over the country as if they were written like sales pieces. Hey, my parents emigrated from India and I have travelled there many times it's no bed of roses for American corporations. Bagla's book presents an even handed view of how one can make money in India, but also of the challenges and risks one will face. This is the only book I will recommend to my company, which is just getting ready to investigate sales channels there.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted July 25, 2008

    Eye-opener and easy read

    I expected a boring tome but the book is chock full of anecdotes and colorful examples of how to succeed in this complex, confusing country I wish I had it with me last year when I visited India for the first time for my company My only gripe is that the book could have benefited from some photos text alone does not do justice to India

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 27, 2013

    Best material on the subject that I can find and I have read the

    Best material on the subject that I can find and I have read them all.

    Jim Bloodworthy
    Indo-phile and world traveler

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  • Posted November 23, 2008

    Introducing India - Doing Business

    I found Gunjun's insights into business opportunities very revealing in my pursuit to establish various business projects in India. Its certainly helpful to have my own personal "concierge" in providing an advance knowledge and relevant sounding board resource to be used in my planning and business development process.<BR/><BR/>He has many helpful perspectives and for me, the ability to focus on what is critical and to distill complex aspects yield opportunity to proceed expiditiuosly and efficiently.

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  • Anonymous

    Posted November 23, 2008

    Good for business people but also for travelers

    When i travel to a new country, I depend on the Lonely Planet or Fodors for basic information. But to really understand a country, you need a guide on how people think. And this book serves that purpose better than anything else I have seen on India. India is more confusing than most places an American might visit and Bagla does not oversimplify the country, (which would result in a cartoonish description). Yet the book is accessible to any lay person. I saw the book mentioned in the the New York Times in a travel story.<BR/><BR/>As for business, it appears to be a good guide too, although that is not why I bought it. I have passed on my copy to my neighbor who travels to India to buy diamonds. May be he will post his own review.

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  • Anonymous

    Posted August 7, 2008

    Excellent source of exciting information about India

    I don't want to write anything about this book because I want everyone to read this book. It is certainly entertaining.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 24, 2011

    No text was provided for this review.

  • Anonymous

    Posted February 2, 2011

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